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Business Development Officers and Marketing Researchers and Consultants  (NOC 4163)
Cape Breton Region
Description |  Titles |  Duties |   Related Occupations

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

business development officer, community economic development consultant, economic development officer, industrial development officer, market researcher, marketing analyst, marketing consultant, regional development analyst, tourism development officer, tourism industry consultant.

Business development officers and marketing researchers and consultants perform some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.
Included Cities in Region | Service Canada Offices

Sydney, Port Hawkesbury, Belgiumtown, Bras d'Or, Bridgeport, Caledonia, Centreville Reserve Mines, Dominion, East Slope, Florence, Gannon Road, Glace Bay, Havenside, Hub, Kaneville, Little Bras d'Or, Louisbourg, McKays Corner, McLeods Crossing, Morien Hill, New Aberdeen, New Victoria, New Waterford, North Sydney, Passchendaele, Reserve Mines, Reserve Rows, River Ryan, Scotchtown, Steeles Hill, Sterling, Sydney Mines, Table Head, Tomkinsville

View a list of Service Canada offices in this area.

Outlook & Prospects for Business Development Officers and Marketing Researchers and Consultants in Cape Breton Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Provincial Employment Potential Information

The following table identifies employment conditions within Nova Scotia.

questionUndetermined : UndeterminedLimited : LimitedFair : FairGood : Good
Table on the employment potential for Business Development Officers and Marketing Researchers and Consultants in Nova Scotia.
Location Employment Potential Release Date
Nova Scotia Fair   (2 of 3 stars) 2014-05-15

For the 2013-2015 projection period, employment opportunities will be fair for Business Development Officers and Marketing Researchers and Consultants (NOC 4163) in Nova Scotia. Compared with all other occupations, fewer job openings are expected in this occupation as a result of workers retiring. In addition, there should be proportionately more unemployed workers with experience in this occupation to compete for available jobs. However, this will be partially offset by average employment growth.

According to the 2011 National Household Survey, the average age for this occupation in Nova Scotia was 41 years and 14% of workers were 55 years old and older. Also, according to the Labour Force Survey, approximately 600 people worked in this occupation in 2013.

Table on the employment potential for Business Development Officers and Marketing Researchers and Consultants in Cape Breton Region as well as in the rest of the Nova Scotia.
Location Employment Potential Release Date
Annapolis Valley Region Undetermined   (Undetermined) 2014-07-31
Cape Breton Region Undetermined   (Undetermined) 2014-07-31
Halifax Region Undetermined   (Undetermined) 2014-07-31
North Shore Region Undetermined   (Undetermined) 2014-07-31
Southern Region Undetermined   (Undetermined) 2014-07-31

Provincial / Territorial Labour Market News

Week of Aug 18 - Aug 22, 2014 Week of Aug 11 - Aug 15, 2014 Week of Aug 04 - Aug 08, 2014 Week of Jul 28 - Aug 01, 2014
Please consult the Cape Breton Region and Canada tabs for more useful information related to outlook.