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Business Development Officers and Marketing Researchers and Consultants  (NOC 4163)
Cape Breton Region
Description |  Titles |  Duties |   Related Occupations

Outlook & Prospects for Business Development Officers and Marketing Researchers and Consultants in Cape Breton Region

The future forecast and current conditions for an occupation can vary based on location or due to changes in the economy, technology, or demand for a product or service.

Provincial Employment Potential Information

The following table identifies employment conditions within Nova Scotia.

questionUndetermined : UndeterminedLimited : LimitedFair : FairGood : Good
Table on the employment potential for Business Development Officers and Marketing Researchers and Consultants in Nova Scotia.
Location Employment Potential Release Date
Nova Scotia Fair   (2 of 3 stars) 2016-04-15

For the 2015-2017 period, the employment outlook is expected to be fair for Business Development Officers and Marketing Researchers and Consultants (NOC 4163) in Nova Scotia.

This outlook is the result of an analysis of a number of factors that influence employment prospects in this occupation. Some of the key findings are that:

  • Employment growth is expected to be moderate.
  • A moderate number of people are expected to retire.
  • This occupation has recently experienced moderate levels of unemployment.

Here are some key facts about Business Development Officers and Marketing Researchers and Consultants in Nova Scotia:

  • Approximately 750 people work in this occupation.
  • Business Development Officers and Marketing Researchers and Consultants mainly work in the following sectors:
    • Scenic and Sightseeing Transportation (NAICS 487): 31%
    • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 12%
    • Provincial and territorial public administration (NAICS 912): 5%
    • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 5%
  • 73% of Business Development Officers and Marketing Researchers and Consultants work all year, while 27% work only part of the year, compared to 65% and 35% respectively among all occupations.
  • They fall into the following age groups:
    • 15 to 24: 7% compared to 13% for all occupations
    • 25 to 54: 78% compared to 67% for all occupations
    • 55 years and over: 14% compared to 20% for all occupations
  • The gender distribution of people in this occupation is:
    • Men: 56% compared to 51% for all occupations
    • Women: 44% compared to 49% for all occupations
  • The educational attainment of workers in this occupation is:
    • No high school diploma: less than 5% compared to 12% for all occupations
    • High school diploma or equivalent: 10% compared to 24% for all occupations
    • Apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
    • College certificate or diploma or university certificate below bachelor's: 12% compared to 27% for all occupations
    • Bachelor's degree: 53% compared to 16% for all occupations
    • University certificate, degree or diploma above bachelor level: 22% compared to 9% for all occupations

Table on the employment potential for Business Development Officers and Marketing Researchers and Consultants in Cape Breton Region as well as in the rest of the Nova Scotia.
Location Employment Potential Release Date
Annapolis Valley Region Undetermined   (Undetermined) 2016-04-15
Cape Breton Region Undetermined   (Undetermined) 2016-04-15
Halifax Region Fair   (2 of 3 stars) 2016-04-15
North Shore Region Undetermined   (Undetermined) 2016-04-15
Southern Region Undetermined   (Undetermined) 2016-04-15

What percentage of people in this occupation are self-employed?

This occupation (Business Development Officers and Marketing Researchers and Consultants) is part of a larger group called Policy and Program Officers, Researchers and Consultants (NOC 416). According to the Labour Force Survey (2013), 29% of workers in this group were self-employed, while the average for all occupations was 14%.

What proportion of people in this occupation work full-time?

This occupation (Business Development Officers and Marketing Researchers and Consultants) is part of a larger group called Policy and Program Officers, Researchers and Consultants (NOC 416). According to the Labour Force Survey (2013), 83% of workers in this group worked full-time, compared to the average of 80% for all occupations.

What is the proportion of women working in this occupation?

According to the National Household Survey (2011), women represented 44% of workers in this occupation compared to the average of 49% for all occupations.

What percentage of people in this occupation are members of a union?

The data from the Labour Force Survey (2013) regarding the percentage of people in this occupation who are part of a union are not sufficiently reliable to be published.

Provincial / Territorial Labour Market News

Please consult the Cape Breton Region and Canada tabs for more useful information related to outlook.
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