Job description Sales Agency Marketing Division Director near Edmonton (AB)

Find out what work is like for a sales agency marketing division director in Canada. This work description is applicable to all Advertising, marketing and public relations managers (NOC 10022).

Advertising, marketing and public relations managers


Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Job duties

  • Advertising managers
  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers
  • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Public relations managers
  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business managers
  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy
  • Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization’s online presence including public relations, communications, marketing, commercial activities and social media management.

Job titles

  • Internet communications manager
  • Web communications manager
  • Web marketing manager
  • advertising director
  • advertising manager
  • electronic business (e-business) manager
  • fundraising campaign manager
  • marketing manager
  • media relations director
  • promotions manager
  • public relations director
  • sales and marketing manager

Related occupations

Source National Occupational Classification

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