Skills Advertising Manager in Canada

National Occupational Classification update

We have updated this page to reflect the transition to the 2021 version of the National Occupational Classification (NOC). This means that the occupation "advertising manager" was moved from the group Advertising, marketing and public relations managers (NOC 0124) to the group Advertising, marketing and public relations managers (NOC 10022).

Find out what skills you typically need to work as an advertising manager in Canada. These skills are applicable to all Advertising, marketing and public relations managers (NOC 10022).

Tasks

  • Develop promotional materials
  • Hire, train, direct and motivate staff
  • Manage contracts
  • Market business services
  • Plan and control budget and expenditures
  • Write and edit press releases, newsletter and communications materials
  • Assist in product development and direct and evaluate the marketing strategies of establishments
  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
  • Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
  • Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
  • Establish distribution networks for products and services, initiate market research studies and analyze their findings
  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Skills and knowledge

The following skills and knowledge are usually required in this occupation.

    Skills

  • Analysis Help -
    • Projecting Outcomes
    • Researching and Investigating
    • Planning
    • Examining and Diagnosing
    • Analyzing Information
    • Inspecting and Testing
  • Management Help -
    • Strategic Planning
    • Leading and Motivating
    • Allocating and Controlling Resources
    • Evaluating
    • Co-ordinating and Organizing
    • Recruiting and Hiring
    • Supervising
  • Communication Help -
    • Negotiating and Adjudicating
    • Liaising and Networking
    • Teaching and Training
    • Professional Communicating
    • Advising and Consulting
    • Promoting and Selling
    • Interviewing
  • Creative Expression Help -
    • Designing
    • Writing
    • Performing and Entertaining

    Knowledge

  • Social Sciences and Arts Help -
    • Languages (English and French)
    • Languages Foreign
    • Psychology
    • Sociology and Anthropology
    • Geography
    • Philosophy and Theology
    • History and Archaeology
    • Library and Heritage
    • Fine and Applied Arts
  • Mathematics and Science Help -
    • Mathematics
    • Statistics
    • Physics
    • Earth Sciences (Geosciences)
    • Chemistry
    • Biology
  • Business, Finance and Management Help -
    • Business Management
    • Business Administration
    • Finance
    • Economics
    • Accounting
    • Personnel and Human Resources
    • Clerical
    • Sales
    • Marketing
    • Client Service
  • Engineering and Technology Help -
    • Engineering and Applied Technologies
    • Computer and Information Systems
    • Electricity (Electrical and Electronics)
    • Design
    • Building and Construction
    • Mechanics and Machinery
  • Communications and Transportation Help -
    • Communications and Media
    • Telecommunications
    • Transportation
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