Skills Sales Agency Marketing Division Director near Edmonton (AB)

Find out what skills you typically need to work as a sales agency marketing division director in Canada. These skills are applicable to all Advertising, marketing and public relations managers (NOC 10022).

Tasks

  • Develop promotional materials
  • Hire, train, direct and motivate staff
  • Manage contracts
  • Market business services
  • Plan and control budget and expenditures
  • Write and edit press releases, newsletter and communications materials
  • Assist in product development and direct and evaluate the marketing strategies of establishments
  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
  • Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
  • Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
  • Establish distribution networks for products and services, initiate market research studies and analyze their findings
  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Skills and Knowledge Checklist

The following skills and knowledge are usually required in this occupation.

Skills

Handling Goods and Materials

Working with goods and materials manually or with machines.

Building

Working with materials to construct, renovate and maintain structures.

Operating and Repairing Equipment, Machinery and Vehicles

Working with and/or repairing vehicles, machinery or stationary equipment.

Working with Technological Equipment and Machinery

Working with technical equipment, instruments, machinery and other systems.

Service and Care

Taking care of the needs of people and animals.

Communication Help - Communication
  • Interviewing
  • Promoting and Selling
  • Advising and Consulting
  • Professional Communicating
  • Liaising and Networking
  • Negotiating and Adjudicating

Communication

Using communication skills to share information, advise and influence.

Interviewing
Conducting enquiries in a formal way to collect information or to determine opinions.
Promoting and Selling
Using communication strategies or techniques to encourage acceptance of products, services, or ideas.
Advising and Consulting
Providing guidance and advice to enable decision-making about tasks, situations, and processes.
Professional Communicating
Preparing and delivering written, oral or visual material for the workplace that presents information.
Liaising and Networking
Developing alliances, contacts or partnerships, and exchanging information with others.
Negotiating and Adjudicating
Exchanging ideas while analyzing issues and interests at stake, and enabling opposing sides to resolve disputes and reach agreement.
Creative Expression Help - Creative Expression
  • Writing

Creative Expression

Using various materials and formats to create work that is intended to be artistically satisfying, entertaining, instructive or functional.

Writing
Writing or composing original material with regard to format, order, clarity, conciseness, style, terminology and creativity.

Information Handling

Creating and using systems for the storage and retrieval of knowledge and data.

Analysis Help - Analysis
  • Analyzing Information
  • Planning
  • Researching and Investigating
  • Projecting Outcomes

Analysis

Examining and evaluating information.

Analyzing Information
Examining data or facts to determine appropriate actions or recommendations.
Planning
Determining phases and steps, defining activities and tasks and establishing schedules to complete objectives on time and within budget.
Researching and Investigating
Conducting studies to increase knowledge and understanding and examining facts to find cause or support for ideas.
Projecting Outcomes
Estimating the results of an action or a series of actions.
Management Help - Management
  • Supervising
  • Co-ordinating and Organizing
  • Leading and Motivating
  • Strategic Planning

Management

Taking charge of the direction and resources of an organization.

Supervising
Directing and monitoring the performance of others.
Co-ordinating and Organizing
Organizing and co-ordinating the activities of groups and individuals to align their activities with organizational objectives.
Leading and Motivating
Reinforcing an organization's vision and monitoring compliance.
Strategic Planning
Envisioning a future state and developing strategies, goals, objectives and action plans to achieve it.

Knowledge

Manufacturing and Production

Knowledge related to the delivery of a series of operations in large-scale production or processing of goods or crops, according to safety and quality standards.

Communications and Transportation Help - Communications and Transportation
  • Telecommunications
  • Communications and Media

Communications and Transportation

Knowledge related to the provision and transmission of systems of communication and entertainment and the delivery of consumer goods or services.

Telecommunications
Knowledge of transmission, broadcasting, switching, control and operations of telecommunication systems.
Communications and Media
Knowledge of production and transmission to inform, persuade and entertain through written, oral and visual media.

Law and Public Safety

Knowledge related to the provision and enforcement of laws and regulations that safeguard the effective functioning of a democratic society.

Social Sciences and Arts Help - Social Sciences and Arts
  • Sociology and Anthropology
  • Languages (English and French)

Social Sciences and Arts

Knowledge related to culture, origins and patterns of human activity, and the development and expression of thought.

Sociology and Anthropology
Knowledge of the principles, methods and practices for studying group behaviour and dynamics, societal trends and influences, and the history, migration, ethnicity and origin of cultures.
Languages (English and French)
Knowledge of the structure and content of the English/French language(s), including the meaning and the spelling of words, rules of grammar and composition and pronunciation.

Education and Training

Knowledge related to the theory and practice of teaching, and the methods used in the design, delivery and evaluation of the provision of knowledge or information.

Health Services

Knowledge related to the provision of medical science and technology for the physical and mental well-being of others.

Mathematics and Science Help - Mathematics and Science
  • Statistics

Mathematics and Science

Knowledge related to specialized areas of research such as measurement, living organisms, physical substances, and properties and relationships of quantity, space, and matter.

Statistics
Knowledge of the principles, methodologies and procedures for the collection, classification, analysis, interpretation and presentation of data.
Engineering and Technology Help - Engineering and Technology
  • Design
  • Computer and Information Systems

Engineering and Technology

Knowledge related to the design, building, use or repair of machinery, equipment, systems, and structures.

Design
Knowledge of principles, techniques and tools applied in the development of precision technical plans, drawings and working models.
Computer and Information Systems
Knowledge of computer programming, hardware and software.
Business, Finance and Management Help - Business, Finance and Management
  • Client Service
  • Marketing
  • Sales
  • Personnel and Human Resources
  • Economics
  • Business Administration
  • Business Management

Business, Finance and Management

Knowledge related to organization and control of business activities.

Client Service
Knowledge of principles and practices of providing service to clients to maintain and build organizational success.
Marketing
Knowledge of principles and practices for determining consumers' wants and needs, assessing and developing business opportunities and advertising products and services.
Sales
Knowledge of principles and practices for displaying, promoting and selling products or services.
Personnel and Human Resources
Knowledge of the principles and practices of human resources management.
Economics
Knowledge of economic theories, principles and methods of analysis including simulation and forecasting techniques.
Business Administration
Knowledge of the principles and practices of managing businesses.
Business Management
Knowledge related to the planning, organizing, staffing, leading or directing of organizations including principles and practices of accounting, the disposition of human and material resources, public relations, evaluation, sales and marketing, and economics.
Labour Market Information Survey
Date modified: