Skills Sales Agency Marketing Division Director near Edmonton (AB)

Find out what skills you typically need to work as a sales agency marketing division director in Canada. These skills are applicable to all Advertising, marketing and public relations managers (NOC 10022).


  • Develop promotional materials
  • Hire, train, direct and motivate staff
  • Manage contracts
  • Market business services
  • Plan and control budget and expenditures
  • Write and edit press releases, newsletter and communications materials
  • Assist in product development and direct and evaluate the marketing strategies of establishments
  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
  • Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
  • Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
  • Establish distribution networks for products and services, initiate market research studies and analyze their findings
  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence

Skills and Knowledge Checklist

The following skills and knowledge are usually required in this occupation.


Communication Help - Communication
  • Interviewing
  • Promoting and Selling
  • Advising and Consulting
  • Professional Communicating
  • Liaising and Networking
  • Negotiating and Adjudicating
Creative Expression Help - Creative Expression
  • Writing
Analysis Help - Analysis
  • Analyzing Information
  • Planning
  • Researching and Investigating
  • Projecting Outcomes
Management Help - Management
  • Supervising
  • Co-ordinating and Organizing
  • Leading and Motivating
  • Strategic Planning


Communications and Transportation Help - Communications and Transportation
  • Telecommunications
  • Communications and Media
Social Sciences and Arts Help - Social Sciences and Arts
  • Sociology and Anthropology
  • Languages (English and French)
Mathematics and Science Help - Mathematics and Science
  • Statistics
Engineering and Technology Help - Engineering and Technology
  • Design
  • Computer and Information Systems
Business, Finance and Management Help - Business, Finance and Management
  • Client Service
  • Marketing
  • Sales
  • Personnel and Human Resources
  • Economics
  • Business Administration
  • Business Management
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