Skills Advertising And Promotions Specialist near Vancouver (BC)

Find out what skills you typically need to work as an advertising and promotions specialist in Canada. These skills are applicable to all Professional occupations in advertising, marketing and public relations (NOC 11202).


  • Train and supervise staff
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Co-ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
  • Develop, implement and evaluate communication strategies and programs
  • Gather, research and prepare communications material
  • Initiate and maintain contact with the media
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
  • Prepare sports, literary, performance or other contracts

Skills and Knowledge Checklist

The following skills and knowledge are usually required in this occupation.


Communication Help - Communication
  • Interviewing
  • Promoting and Selling
  • Advising and Consulting
  • Professional Communicating
  • Liaising and Networking
Creative Expression Help - Creative Expression
  • Writing
  • Designing
Information Handling Help - Information Handling
  • Managing Information
Analysis Help - Analysis
  • Analyzing Information
  • Planning
  • Researching and Investigating
  • Projecting Outcomes
Management Help - Management
  • Co-ordinating and Organizing
  • Evaluating
  • Leading and Motivating
  • Strategic Planning


Communications and Transportation Help - Communications and Transportation
  • Communications and Media
Social Sciences and Arts Help - Social Sciences and Arts
  • Languages (English and French)
Mathematics and Science Help - Mathematics and Science
  • Statistics
Engineering and Technology Help - Engineering and Technology
  • Design
  • Computer and Information Systems
Business, Finance and Management Help - Business, Finance and Management
  • Client Service
  • Marketing
  • Sales
  • Economics
  • Business Administration
  • Business Management
Labour Market Information Survey
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