marketing vice-president - trade, broadcasting and other services Verified

Responsibilities

Tasks

• Allocate material, human and financial resources to implement organizational policies and programs
• Authorize and organize the establishment of major departments and associated senior staff positions
• Establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall human resources planning
• Establish objectives for the organization and formulate or approve policies and programs
• Represent the organization, or delegate representatives to act on behalf of the organization, in negotiations or other official functions
• Select middle managers, directors or other executive staff; delegate the necessary authority to them and create optimum working conditions
• Plan and control budget and expenditures
• Market business services
• Manage contracts
• Hire, train, direct and motivate staff
• Develop promotional materials
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations

Supervision

• 3-4 people

Experience and specialization

Area of work experience

• Marketing

Area of specialization

• E-commerce
• Market research
• Communications

Additional information

Personal suitability

• Organized
• Client focus
• Reliability