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marketing analyst

Title posted on CareerBeacon - SEO Analyst

Posted on May 16, 2025 by Employer details Home Depot

Job details

With a career at The Home Depot, you can be yourself and also be part of something bigger.Position Overview: The SEO Analyst role supports the overall vision for digital marketing for The Home Depot Canada by attracting quality organic search traffic to our website for lead generation, engagement and revenue. This includes supporting the SEO strategy and research by doing competitive website analysis, gap assessment and landing page optimization for the Home Depot Canada website.Key Responsibilities: Research and ImplementationPerform keyword research to optimize existing content and uncover new opportunities to increase SEO trafficProvide recommendations and execute strategies for content development in coordination with SEO goals ? general and keyword specificResearch and analyze competitor link building activities and SERP (Search Engine Result Pages) resultsImplement link building strategy and campaigns for homedepot.caPartneringWork with all content creators (Online Experience/Marketing/Digital Production teams) to optimize existing content and produce new content with the most SEO value to THD CanadaWork with PR/ Marketing team to maximize link building gains and prioritize outreach activitiesWork with the Product Management and Technology teams to ensure SEO best practices in newly developed and existing codeHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Reporting and Project ManagementMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importanceCommunicate to team and management on project development, timelines, and resultsCompetencies: CollaboratesAction OrientedDrives ResultsCommunicates EffectivelyPlans and Aligns Skills: Strong analytical and interpersonal skillsOrganizational skillsProblem-solving and critical thinking skillsData AnalysisProject management Direct Manager/Direct Reports: Reports to Senior Manager of SEOTravel Requirements: LimitedTravel to Toronto Store Support Location when needed Physical Requirements: Extended SittingRepetitive TasksHybrid Work: RemoteTravel to store locations as needed. Working Conditions: Working in an office setting: computer work, camera on virtual meetings, taking support calls Minimum Education: University/College degree in a related area of study, or equivalent experience. Minimum Years of Work Experience: 2-5 years experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Minimum Leadership Experience:NoneCertifications: NoneOther Requirements/Assets: Experience with website analysis using a variety of analytics tools including Google Analytics, Adobe OmnitureExperience working with popular SEO-industry tools (BrightEdge, Conductor, Google Keyword Planner, AWR Cloud, Botify, Moz, Ahrefs, ScreamingFrog etc.)Experience working with Content Management System (CMS) and building/administering content in CMS environmentsAdvanced capability in MS PowerPoint, Excel, Word, OutlookBilingual (English/French) will be considered an asset.