digital marketing specialist

Posted on April 14, 2026 by Employer details Forest City Digital Marketing

Job details

*Job Summary* We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies to enhance brand visibility, drive online traffic, and increase conversions across various digital channels. This role requires a strong understanding of SEO best practices and digital advertising tools to optimize our online presence effectively. *Duties* * Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels. * Conduct keyword research and SEO optimization to improve website ranking and organic traffic. * Manage and update the company?s website using WordPress, ensuring content is engaging, accurate, and optimized for search engines. * Design visually appealing graphics and promotional materials utilizing Adobe Photoshop, Adobe Creative Suite, and graphic design principles. * Analyze website performance and campaign effectiveness using Google Analytics and other analytics tools to inform strategic decisions. * Create compelling ad copy and landing pages using HTML, CSS, JavaScript, and SQL to enhance user experience and engagement. * Monitor industry trends in digital marketing to recommend innovative strategies for growth. * Collaborate with cross-functional teams to ensure brand consistency across all digital channels. * Manage social media advertising campaigns on platforms like Facebook and Google AdWords to reach targeted audiences effectively. *Experience* * Proven experience in digital marketing with a strong portfolio demonstrating successful campaigns in e-commerce, SEO, PPC advertising, or related fields. * Proficiency in SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, and email marketing platforms. * Hands-on experience with WordPress website management and content creation. * Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite applications. * Knowledge of HTML, CSS, JavaScript, SQL, and keyword research techniques is highly desirable. * Strong analytical skills with the ability to interpret data insights into actionable strategies. * Excellent communication skills with the ability to collaborate effectively within a team environment. This position offers an exciting opportunity for a passionate digital marketer eager to make an impact through innovative online campaigns while working in a collaborative environment dedicated to growth and success. Pay: $60,000.00-$80,000.00 per year Benefits: * Dental care * Life insurance * RRSP match * Vision care Work Location: In person