assistant store manager

Posted on May 22, 2026 by Employer details Sally Beauty

Job details

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skincare to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as CosmoProf or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers. This position plays an essential role in executing the company?s selling model, ensuring an engaging and personalized customer experience that drives sales and loyalty. The role will require supporting the Store/Training Store Manager and instilling Customer and Operational Excellence within a store. Model and train associates on company policies and procedures, product knowledge, merchandising, brand standards, customer service skills, and selling strategies. *Key Responsibilities* * Support the Store Manager in all areas of daily business operations, implementing company strategies to drive sales, meet goals, and monitor performance * Assistant Store Manager supports the Store/Training Store Manager to motivate associates, provide feedback, and foster a positive work environment * Assistant Store Managers consistently deliver an optimal customer experience and set the example through role modeling exceptional customer service behaviors to all associates * Can identify strengths as well as opportunities for each associate and can effectively address by coaching and training in alignment with Store/Training Store Manager * Represents and fully supports our Cultural Values and SBH Essentials * Champion for change and supports new initiatives in partnership with the Store/Training Store Manager * Builds strong working relationships with Store/Training Store Manager and AM/DM to communicate information timely, as needed * Fosters an environment of diversity, inclusion, and belonging * Ensures all brand standards are met, such as merchandising, POGs, marketing, back rooms, dress code, etc. * Ensures the store environment is always safe for associates and customers by adhering to safety protocols, policies, and procedures * Drives focus on both the in-store selling model and omni-channel with follow up to coach team, as needed, to achieve company goals * Provides supervision and supports the Store Manager?s direction and planning of associates? daily goals and activities to deliver an exceptional customer experience that maximizes sales/KPIs, NPS, and drives customer loyalty * Responsible for protecting company assets by ensuring all inventory control and cash procedures are followed in-store regarding shrink, damages, banking, etc. *Knowledge, skills & abilities requirements* * High School Diploma or equivalent * Must be 18 years of age or older * Minimum 3+ years of retail sales/customer service experience preferred * At least 1+ year(s) prior management experience required * Ability to lead or support a team of associates to meet business objectives * Demonstrate ability to communicate with team and management effectively * Proficient with company technologies used and can lead others with ease * Practice of consistently meeting company expectations for brand standards * Integrity for demonstrating our culture and values to a high standard * Ability to maintain overall performance at a minimum level of ?meets expectations? * Must have scheduling availability to meet the needs of the business * Cosmetology license desirable, but not required *Competencies & attributes* *Results Driver*?Holds self and team accountable to a high standard while focusing on the key priorities. Self-motivated, adapts quickly *Customer Focused Partner* ? Builds a customer-centric culture by leading the team in delivering exceptional s