marketing manager
Title posted on CareerBeacon - Senior Product Marketing Specialist
Posted on May 23, 2026 by Employer details PAL Aerospace
Job details
Headquartered in Atlantic Canada with a global presence in over 40 countries and a dedication to innovation over 50 years, the PAL Aerospace team thrives at the forefront of aviation technology and expert crew skills. As a rapidly growing company, we've built a reputation for delivering airborne special mission solutions that enable our customers to address today's complex security, safety, economic, and environmental threats - we need exceptionally talented marketers to help us do that. On the PAL Aerospace marketing team, you're working alongside a tight-knit group of passionate marketers who get to merge bold creativity and effective strategy with incredibly talented engineers, operators, pilots, and ambitious customers to make the world a safer and more sustainable place. Our marketing team is looking for a Senior Product Marketing Specialist to introduce the future of C4ISR special mission products such as the PAL Aerospace mission system and CarteNav's AIMS-ISR and AIMS-C4. PAL Aerospace's target audience is technical and demanding. In this highly impactful role as a product marketer, you must be confident in delivering succinct, highly valuable, and actionable marketing to operators, government customers, and OEMs tackling today's threats, including domestic affairs, public safety, environmental, civil operations, and defence. This role will report directly to the Director of Marketing to coordinate sales enablement, campaigns, product news, go-to-market strategies, market research, and other demand-generating activities. As a Senior Product Marketing Specialist, you will heavily collaborate with internal stakeholders and external partners to build working relationships to drive meaningful growth and compelling storytelling. Learn how PAL Aerospace is delivering the future of C4ISR special mission products here: https://palaerospace.com At PAL Aerospace in this role, you'll get to: Drive value proposition, positioning, and messaging development for mission system software, special mission aircraft, contracted ISR operations solutions, and productized engineering/design/modification programs. Own the cadence and outcomes of our partner-facing broadcasts and thought leadership program. From topic selection and SME prep through promotion, execution, and post-event reuse into evergreen demand and enablement assets. This role is public-facing; you should be comfortable presenting live to technical audiences and facilitating SMEs.Be PAL's internal connective hub for product story and GTM readiness: run a recurring cross?BU cadence that keeps Sales/BD & Marketing aligned with engineering, mission software (CarteNav), global mission ops, technical services, and aircrew training: turning program reality into one narrative, proof points, and priorities the org can execute.Aggressively uncover and validate USPs through customer/partner interviews, win/loss insights, competitive review, internal SME discovery, and field feedback. Then turn it into a story Growth-marketing/Sales/BD can use.Collaborate with the PAL Aerospace marketing and BD teams on the enablement system: pitch narrative, decks, one-pagers, competitive talk tracks, product briefs, and evergreen assets used in real sales conversations. Additional growth marketing content that you may collaborate on includes case studies, product videos, white papers, web copy, and more.Lead go-to-market planning for product launches and major updates: narrative, proof points, announcements, partner coordination, and integrated campaign planning.Become a product expert and power-user of current products for effective communication internally with sales & BD as well as externally with collaborating partners.Work with the marketing team on events to ensure products are represented correctly, effectively, and interactively at all in-person and online events PAL Aerospace and its subsidiaries participate in. You'll particularly love it here if: You have 1-5 proven years in prod- Location Halifax, NS
- Work location On site
- Salary$34.62 to $89.74HOUR hourly
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source CareerBeacon #2217473
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