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manager, communications

Posted on July 17, 2026 by Employer details Children's Aid Society of Toronto

Job details

*MANAGER, COMMUNICATIONS* Reporting to the Chief Executive Officer, the Manager, Communications is responsible for managing and supporting the planning, development, and implementation of the Children?s Aid Society of Toronto?s (CAST) internal and external communications strategies and initiatives. The Manager, Communications oversees the coordination of key marketing, branding, media and digital communications and internal and external public relations activities. Working collaboratively with the Society?s leadership team, Board and staff, the Manager, Communications supports the promotion of CAST?s priorities and strategic objectives, strengthens employee engagement with the organization?s mission, and contributes to the growth and reputation of the CAST brand through effective communications, stakeholder engagement, and brand management. * This position is a result of an existing vacancy *MAJOR RESPONSIBILITIES* *Communications Strategy & Brand* * Supports the development and implementation of the Agency's communications strategy, aligned to the Agency?s strategic plan and annual operational priorities. * Leads communication planning, development, execution and measurement of Agency initiatives, projects and campaigns (e.g. Child welfare related initiatives, Agency campaigns, etc.). * Monitors emerging communications trends and recommends opportunities to improve stakeholder engagement. * Maintains and promotes consistent application of the Agency's brand standards across all internal and external communication channels, including intranet, staff communications, website, LinkedIn, recruitment materials and ads, etc. * Monitors, measures and assists with analyzing the effectiveness of communications activities and recommends improvements. *Stakeholder Engagement* * Builds and maintains productive working relationships with internal leaders, community partners and key stakeholders. * Supports communication planning for CAST?s Board of Directors, Ministry and community engagement activities. * Coordinates stakeholder communication plans for major organizational initiatives. * Represents the Communications department on provincial and internal committees and project teams as required (e.g. Provincial Communications Network, Children and Youth in Care Day, Pride, Black History Month, National Day for Truth and Reconciliation). *Government and Sector Relations* * Supports communications related to Ministry, government and sector initiatives. * Assists in preparing briefing materials, key messages and presentations for senior leadership. * Monitors issues affecting the child welfare sector and provides communications guidance to leadership. *Media Relations* * Coordinates day-to-day media relations activities. * Leads proactive media relations efforts, including drafting media releases, statements and key messages. * Supports the COO and CEO in responding to media inquiries and emerging issues. * Assists in developing responses to media inquiries, and internal communications for sensitive or high-profile issues. * Oversees, reports on and analyzes media relations efforts for the Agency *Digital Communications and Design* * Manages the Agency's website, social media channels and digital communications. * Develops an annual content calendar and campaign plans in line with the Agency?s content calendar framework and guidelines. * Reviews analytics and prepares reports with recommendations to improve engagement. * Oversees digital content, creative development and online community engagement. *Content Development* * Manages the development of communication materials for internal and external audiences. Ensures all applicable materials are translated and made available in a timely manner (e.g. website articles, print publications, etc.) * Develops copy, content and creative materials in support of campaigns, events and initiatives that align with the agency?s content calendar and strategy * Responsible for the production