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sales representative, lighting, heating and power

Title posted on CareerBeacon - Territory Sales Representative

Posted on July 20, 2026 by Employer details Avenir Energy

Job details

About Avenir Energy Ltd.Avenir Energy Ltd. is one of Canada's largest and fastest-growing propane distribution companies, with operations nationwide and a team of over 400 employees. We are a customer-focused, field-driven organization committed to safety, service, and operational excellence. Our goal is to become the propane distributor of choice across North America.We offer a collaborative and performance-driven environment where employees are empowered to contribute and grow. As a full-time team member, you'll benefit from:Comprehensive Benefits: Health, dental, paramedical, life insurance, and virtual healthcareRetirement Planning: RRSP and TFSA options with employer matchingWork-Life Balance: Vacation, floater days, and flexible time-off programsIncentive Programs: Performance-based compensation tied to individual and company resultsPosition SummaryReporting to the Regional Sales Manager, the Territory Sales Representative is responsible for driving revenue growth across Saskatchewan, with a strong focus on new business development. This role requires a proactive, field-based sales professional who can identify opportunities early, build relationships, and deliver tailored energy solutions across multiple industries.The position is heavily focused on prospecting (approximately 80%), balanced with strategic account management (20%) to retain and grow existing customers.Key ResponsibilitiesAchieve sales and margin targets across commercial, agricultural, and residential marketsIdentify and pursue new business opportunities, including construction projects, agricultural operations, and industrial applicationsProactively engage prospects ahead of project awards by maintaining strong awareness of market activity in Saskatoon, Regina, and surrounding areasDevelop and execute strategic sales plans, including target identification, proposal development, and closing activitiesBuild and maintain strong customer relationships through consistent follow-up and solution-based sellingCollaborate with operations and internal teams to deliver timely, accurate, and effective customer solutionsTrack performance through sales reporting, pipeline management, and margin analysisMaintain knowledge of propane applications, safety standards, and regulatory requirementsComplete administrative responsibilities including CRM updates, expense reporting, and sales documentationTravel throughout the province, including occasional overnight staysQualifications and SkillsMinimum 3 years of outside sales experience, preferably within construction, agriculture, energy, mining, or oilfield sectorsStrong understanding of the Saskatchewan market (particularly Saskatoon and Regina), with the ability to identify upcoming projects and proactively pursue opportunities ahead of project awardsProven success in prospecting, cold calling, and closing new business, with the ability to build and maintain relationships across commercial sectors including construction, agriculture, and industrial applicationsWorking technical knowledge of propane and its applications, with the ability to apply this expertise in solution-based sellingExperience managing a diverse portfolio across multiple lines of business, adapting sales strategies to meet varying customer needs (including applications such as crop drying and construction heating)Proficiency with CRM systems to effectively manage sales activities, maintain pipelines, and support ongoing customer relationship managementAbility to develop and execute strategic sales plans, including identifying target customers, delivering tailored proposals, and consistently closing opportunitiesStrong business judgment with the ability to handle objections, negotiate effectively, and provide clear, practical solutionsHighly organized with strong time management skills, capable of balancing prospecting, account management, and administrative responsibilitiesProven ability to collaborate cross-functionally with operations, service, and su