public relations specialist

Posted on August 07, 2026 by Employer details Royal Winnipeg Ballet

Job details

*ABOUT US* The Royal Winnipeg Ballet enriches the human experience by teaching, creating, and performing outstanding dance. Located in the heart of downtown Winnipeg, the RWB plays an integral role in the city?s vibrant arts community. Founded in 1939, the RWB holds the double distinction of being Canada?s premiere ballet company and the longest continuously operating ballet company in North America. In 1953, the Company received its royal title, the first granted under the reign of Queen Elizabeth II. The RWB is a leader, renowned for classical ballet and for pushing the boundaries of dance, including through the prestigious RWB School and its Professional and Recreational divisions. A fully integrated company and school, the RWB builds on strengths, challenges conventions, inspires artists, moves audiences, and builds connections locally and globally that unite us all through the universal language of dance. *THE ROLE* The Public Relations Specialist creates and coordinates the communications and public relations strategies for the RWB, including performances and programs, and works in collaboration with the entire organization to execute the strategy and tactics. This position participates in events and is the primary author of external communications. This role develops and nurtures positive relationships with organizations, individuals, and community groups to provide opportunities for public relations and sales support, goodwill, and impact generation. *KEY RESPONSIBILITIES* *Public Relations* * Manage public relations initiatives, including media inquiries and activities. * Ensure up-to-date media lists. * Research and submit nominations for various award opportunities. * As part of the annual media plan, develop public relations strategies for in-town shows, programs, and tours. * Lead and support crisis communications planning and response, developing timely, accurate, and coordinated messaging to protect and maintain the organization?s reputation. * Manage and organize public relations activities for programs and media calls, acting as primary contact. * Arrange media interviews, brief interviewees and media outlets, and coach participants as required. * Prepare and conduct media training as required. * Seek editorial opportunities through proactive media relationship management. * Write press materials, including news releases and media kit, and maintain up-to-date press reports. * Serve as lead contact with media interactions, actively cultivate and manage press relationships ensuring coverage of programs, special events, public announcements, and other projects. * Prepare and execute all requirements for media presence at shows and events. * Promote the image and reputation of the RWB in media and at events. * Arrange in-town pre-show chats, meet and greets, and other engagement activities, including Nutcracker walk-ons. *Communications* * Write and edit external communications including but not limited to: releases, blogs, speaking notes, ad copy, social media captions, and other features and collateral materials, ensuring messages are clear and consistent with brand alignment. * Identify and cultivate organization and human-interest stories and opportunities to support communications and promote sales. * Lead content creation and imagery for newsletters and other materials; coordinate the generation of online and print content to engage audience segments and spearhead measurable action. * Liaise with internal departments, outside agencies, government agencies, volunteers, and alumni as required. * Ensure stakeholders remain informed and engaged, facilitate dialog and relationship-building. *Administration* * Assist with Front of House staffing for shows. * Oversee the development of monthly media reports for shows, programs, and significant events utilizing the media monitoring platform. * Assist with the coordination of events, shows, and programs as required. * Lead the coordination and drop offs fo