Job prospects Business Manager - Sales And Advertising in Prince Edward Island
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Explore current and future job prospects for people working as a "business manager - sales and advertising" in Prince Edward Island or across Canada.

Job opportunities in Prince Edward Island

The recent trends from the past 3 years were updated on July 25, 2025. The job outlooks over the next 3 years were updated on December 10, 2025.

Prospects over the next 3 years

Moderate

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2025-2027 period.

The following factors contributed to this outlook:

  • Employment growth will lead to a moderate number of new positions.
  • A moderate number of positions will become available due to retirements.
  • There are a moderate number of unemployed workers with recent experience in this occupation.

Advertising, marketing, and public relations managers are employed across a wide range of sectors, including media, retail, tourism, technology, and government. While employment can still be contract-driven and sensitive to business cycles or public spending, the rise of digital platforms has expanded opportunities in areas like content strategy, social media, and data-driven communications. Demand is expected to be supported by evolving business needs. Those with a strong mix of creative, strategic, and digital skills—such as SEO, analytics, and brand management—should be well-positioned to find work, especially in organizations adapting to new technologies and audience expectations. 

Here are some key facts about advertising, marketing and public relations managers in Prince Edward Island:

  • Approximately 300 people worked in this occupation in May 2021.
  • Advertising, marketing and public relations managers mainly work in the following sectors:
    • Other retail stores (NAICS 44-45, except 445): 25%
    • Management and administrative services (NAICS 55, 56): 11%
    • Computer systems design services (NAICS 5415): 11%
    • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 7%
    • Information and cultural industries (NAICS 51): 6%
  • The distribution of full-time and part-time workers in this occupation is:
    • Full-time workers: 93% compared to 84% for all occupations
    • Part-time workers: 7% compared to 16% for all occupations
  • 63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.
  • 12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.
  • The gender distribution of people in this occupation is:
    • Men: 41% compared to 51% for all occupations
    • Women: 59% compared to 49% for all occupations
  • The educational attainment of workers in this occupation is:
    • no high school diploma: less than 5% compared to 11% for all occupations
    • high school diploma or equivalent: 14% compared to 28% for all occupations
    • apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations
    • college certificate or diploma or university certificate below bachelor's: 27% compared to 25% for all occupations
    • bachelor's degree: 44% compared to 17% for all occupations
    • university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

Labour market conditions over the next 10 years

Labour Market Information Survey
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