Job outlooks for Advertising, marketing and public relations managers

Discover the employment prospects for your dream job across Canada, or compare different occupations.

Occupation

marketing manager (10022)

Location

All regions across Canada

Did you know? You can visit the Open Government Portal to search through and download our Employment Outlooks data all in one place. There, you will find current and previous versions of our 3-Year Employment Outlooks reports for the periods of 2013-2015 to 2025-2027. View the dataset on the Open Government Portal.

These outlooks were updated on December 10, 2025.

Legend

0 out of 5 stars
Undetermined
1 out of 5 stars
Very limited
2 out of 5 stars
Limited
3 out of 5 stars
Moderate
4 out of 5 stars
Good
5 out of 5 stars
Very good

  • Newfoundland and LabradorLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Newfoundland and Labrador for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment decline will lead to the loss of a few positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.

    Here are some key facts about advertising, marketing and public relations managers in Newfoundland and Labrador:

    • Approximately 550 people worked in this occupation in May 2021.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 20%
      • Provincial and territorial public administration (NAICS 912): 15%
      • Other retail stores (NAICS 44-45, except 445): 13%
      • Universities (NAICS 6113): 7%
      • Real Estate and rental and leasing (NAICS 53): 7%
    • 85% of advertising, marketing and public relations managers work all year, while 15% work only part of the year, compared to 56% and 43% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 40 weeks for all occupations.
    • 7% of advertising, marketing and public relations managers are self-employed compared to an average of 8% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 44% compared to 51% for all occupations
      • Women: 56% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 11% compared to 27% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 17% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 25% compared to 23% for all occupations
      • bachelor's degree: 49% compared to 14% for all occupations
      • university certificate, degree or diploma above bachelor level: 10% compared to 7% for all occupations

    Regional outlooks

    • Avalon Peninsula Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Avalon Peninsula region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of a few positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Avalon Peninsula region:

      • Approximately 490 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Provincial and territorial public administration (NAICS 912): 15%
        • Retail Trade (NAICS 44-45): 13%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Educational services (NAICS 61): 8%

  • Prince Edward IslandModerate

    The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • A moderate number of positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.

    Advertising, marketing, and public relations managers are employed across a wide range of sectors, including media, retail, tourism, technology, and government. While employment can still be contract-driven and sensitive to business cycles or public spending, the rise of digital platforms has expanded opportunities in areas like content strategy, social media, and data-driven communications. Demand is expected to be supported by evolving business needs. Those with a strong mix of creative, strategic, and digital skills—such as SEO, analytics, and brand management—should be well-positioned to find work, especially in organizations adapting to new technologies and audience expectations. 

    Here are some key facts about advertising, marketing and public relations managers in Prince Edward Island:

    • Approximately 300 people worked in this occupation in May 2021.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other retail stores (NAICS 44-45, except 445): 25%
      • Management and administrative services (NAICS 55, 56): 11%
      • Computer systems design services (NAICS 5415): 11%
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 7%
      • Information and cultural industries (NAICS 51): 6%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 93% compared to 84% for all occupations
      • Part-time workers: 7% compared to 16% for all occupations
    • 63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.
    • 12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 41% compared to 51% for all occupations
      • Women: 59% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 14% compared to 28% for all occupations
      • apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 27% compared to 25% for all occupations
      • bachelor's degree: 44% compared to 17% for all occupations
      • university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

  • Nova ScotiaLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Nova Scotia for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.

    Here are some key facts about advertising, marketing and public relations managers in Nova Scotia:

    • Approximately 1,000 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 15%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 10%
      • Computer systems design services (NAICS 5415): 10%
      • Wholesale trade (NAICS 41): 9%
      • Other retail stores (NAICS 44-45, except 445): 6%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 94% compared to 82% for all occupations
      • Part-time workers: 6% compared to 18% for all occupations
    • 76% of advertising, marketing and public relations managers work all year, while 24% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.
    • 14% of advertising, marketing and public relations managers are self-employed compared to an average of 11% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 37% compared to 51% for all occupations
      • Women: 63% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 10% for all occupations
      • high school diploma or equivalent: 11% compared to 27% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 15% compared to 22% for all occupations
      • bachelor's degree: 54% compared to 20% for all occupations
      • university certificate, degree or diploma above bachelor level: 17% compared to 10% for all occupations

    Regional outlooks

    • Annapolis Valley Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Annapolis Valley region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Annapolis Valley region:

      • Approximately 150 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Wholesale trade (NAICS 41): 17%
        • Retail Trade (NAICS 44-45): 15%
        • Educational services (NAICS 61): 14%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Other manufacturing (NAICS 313-316, 322-323, 327, 331, 333-335, 337, 339): 10%

    • Cape Breton Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Cape Breton region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Cape Breton region:

      • Approximately 80 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Other services (except public administration) (NAICS 81): 41%
        • Retail Trade (NAICS 44-45): 40%
        • Professional, scientific and technical services (NAICS 54): 19%

    • Halifax Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Halifax region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Halifax region:

      • Approximately 770 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 31%
        • Other services (except public administration) (NAICS 81): 9%
        • Wholesale trade (NAICS 41): 8%
        • Finance, insurance and real estate and rental and leasing (NAICS 52-53): 8%
        • Retail Trade (NAICS 44-45): 8%

    • North Shore Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the North Shore region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the North Shore region:

      • Approximately 150 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Other services (except public administration) (NAICS 81): 25%
        • Educational services (NAICS 61): 18%
        • Professional, scientific and technical services (NAICS 54): 14%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 14%
        • Wholesale trade (NAICS 41): 12%

    • Southern Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Southern region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Southern region:

      • Approximately 60 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 79%
        • Other services (except public administration) (NAICS 81): 21%

  • New BrunswickLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in New Brunswick for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.
    • Advertising, marketing and public relations managers are employed by commercial institutions, government departments, and in advertising and public relations firms.
    • Several years of experience working in advertising, marketing, and public relations will enhance employment prospects. 
    • Knowledge of both French and English is generally required.
    • Strong technological skills are needed for managers of e-businesses or businesses with a strong online presence

    Here are some key facts about advertising, marketing and public relations managers in New Brunswick:

    • Approximately 900 people worked in this occupation in May 2021.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%
      • Computer systems design services (NAICS 5415): 10%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
      • Other retail stores (NAICS 44-45, except 445): 8%
      • Information and cultural industries (NAICS 51): 8%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 95% compared to 84% for all occupations
      • Part-time workers: 5% compared to 16% for all occupations
    • 86% of advertising, marketing and public relations managers work all year, while 14% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 49 weeks compared to 42 weeks for all occupations.
    • 12% of advertising, marketing and public relations managers are self-employed compared to an average of 10% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 46% compared to 52% for all occupations
      • Women: 54% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 16% compared to 30% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 19% compared to 23% for all occupations
      • bachelor's degree: 48% compared to 16% for all occupations
      • university certificate, degree or diploma above bachelor level: 12% compared to 7% for all occupations

    Regional outlooks

    • Fredericton–Oromocto Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Fredericton - Oromocto region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about advertising, marketing and public relations managers in the Fredericton - Oromocto region:

      • Approximately 240 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 22%
        • Professional, scientific and technical services (NAICS 54): 22%
        • Other services (except public administration) (NAICS 81): 21%
        • Provincial and territorial public administration (NAICS 912): 12%
        • Wholesale trade (NAICS 41): 11%

    • Moncton–Richibucto Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Moncton - Richibucto region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about advertising, marketing and public relations managers in the Moncton - Richibucto region:

      • Approximately 320 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 39%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%
        • Retail Trade (NAICS 44-45): 11%
        • Federal government public administration (NAICS 911): 10%
        • Other services (except public administration) (NAICS 81): 10%

    • Saint John–St. Stephen Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Saint John - St. Stephen region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about advertising, marketing and public relations managers in the Saint John - St. Stephen region:

      • Approximately 250 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 17%
        • Wholesale trade (NAICS 41): 11%
        • Retail Trade (NAICS 44-45): 11%
        • Educational services (NAICS 61): 10%

  • QuebecVery limited

    The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in Quebec for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are several unemployed workers with recent experience in this occupation.

    Here are some key facts about advertising, marketing and public relations managers in Quebec:

    • Approximately 10,250 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 16%
      • Other retail stores (NAICS 44-45, except 445): 10%
      • Computer systems design services (NAICS 5415): 10%
      • Information and cultural industries (NAICS 51): 8%
      • Wholesale trade (NAICS 41): 8%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 93% compared to 82% for all occupations
      • Part-time workers: 7% compared to 18% for all occupations
    • 74% of advertising, marketing and public relations managers work all year, while 26% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 43 weeks for all occupations.
    • 10% of advertising, marketing and public relations managers are self-employed compared to an average of 12% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 41% compared to 52% for all occupations
      • Women: 59% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 12% for all occupations
      • high school diploma or equivalent: 8% compared to 19% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 19% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 18% compared to 22% for all occupations
      • bachelor's degree: 44% compared to 17% for all occupations
      • university certificate, degree or diploma above bachelor level: 25% compared to 11% for all occupations

    Regional outlooks

    • Bas-Saint-Laurent Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Bas-Saint-Laurent region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Bas-Saint-Laurent region:

      • Approximately 90 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 31%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 30%
        • Other services (except public administration) (NAICS 81): 22%
        • Construction (NAICS 23): 17%

    • Capitale-Nationale Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Capitale-Nationale region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Capitale-Nationale region:

      • Approximately 990 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Provincial and territorial public administration (NAICS 912): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Retail Trade (NAICS 44-45): 8%

    • Centre-du-Québec Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Centre-du-Québec region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Centre-du-Québec region:

      • Approximately 180 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Construction (NAICS 23): 22%
        • Professional, scientific and technical services (NAICS 54): 22%
        • Management and Administrative Services (NAICS 55-56): 19%
        • Wholesale trade (NAICS 41): 9%
        • Fabricated metal product manufacturing (NAICS 332): 8%

    • Chaudière-Appalaches Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Chaudière - Appalaches region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • A moderate number of positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Chaudière - Appalaches region:

      • Approximately 330 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 18%
        • Retail Trade (NAICS 44-45): 15%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 11%
        • Computer and electronic product manufacturing (NAICS 334): 10%
        • Construction (NAICS 23): 7%

    • Estrie Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Estrie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Estrie region:

      • Approximately 360 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 32%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 13%
        • Miscellaneous manufacturing (NAICS 339): 12%
        • Retail Trade (NAICS 44-45): 8%
        • Wholesale trade (NAICS 41): 7%

    • Lanaudière Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Lanaudière region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Lanaudière region:

      • Approximately 410 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 33%
        • Retail Trade (NAICS 44-45): 27%
        • Wholesale trade (NAICS 41): 11%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 6%
        • Other services (except public administration) (NAICS 81): 6%

    • Laurentides Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Laurentides region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Several positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Laurentides region:

      • Approximately 850 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 20%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Retail Trade (NAICS 44-45): 11%
        • Wholesale trade (NAICS 41): 10%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%

    • Laval Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the census metropolitan area of Montréal, including the Laval region, for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the census metropolitan area of Montréal, including the Laval region,:

      • Approximately 12,150 people worked in this occupation in May 2021.

    • Mauricie Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Mauricie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Several positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Mauricie region:

      • Approximately 160 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 23%
        • Management and Administrative Services (NAICS 55-56): 19%
        • Professional, scientific and technical services (NAICS 54): 17%
        • Wholesale trade (NAICS 41): 17%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 14%

    • Montréal Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the census metropolitan area of Montréal for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the census metropolitan area of Montréal:

      • Approximately 12,150 people worked in this occupation in May 2021.

    • Montérégie Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Montérégie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Montérégie region:

      • Approximately 2,800 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 28%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 13%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Wholesale trade (NAICS 41): 8%
        • Retail Trade (NAICS 44-45): 8%

    • Outaouais Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Outaouais region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of a few positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Outaouais region:

      • Approximately 560 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Federal government public administration (NAICS 911): 36%
        • Professional, scientific and technical services (NAICS 54): 20%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Other services (except public administration) (NAICS 81): 9%
        • Management and Administrative Services (NAICS 55-56): 6%

    • Saguenay–Lac-Saint-Jean Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Saguenay - Lac-Saint-Jean region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Saguenay - Lac-Saint-Jean region:

      • Approximately 150 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 34%
        • Retail Trade (NAICS 44-45): 17%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 14%
        • Accommodation and food services (NAICS 72): 10%
        • Professional, scientific and technical services (NAICS 54): 10%

  • OntarioVery limited

    The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in Ontario for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment is expected to remain relatively stable.
    • A moderate number of positions will become available due to retirements.
    • There are several unemployed workers with recent experience in this occupation.

    What Types of Employers Are Out There?

    • Across most industries, particularly advertising, marketing and public relations firms

    What are the Main Trends Affecting Employment?

    • General downsizing by major employers
    • AI-driven technologies are changing the skill sets required in marketing, communications, and digital media roles

    What Skills Do I Need to Succeed?

    • Proficiency in Microsoft Office Suite, and Salesforce are common requirements

    Here are some key facts about advertising, marketing and public relations managers in Ontario:

    • Approximately 28,050 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 21%
      • Computer systems design services (NAICS 5415): 9%
      • Other retail stores (NAICS 44-45, except 445): 9%
      • Wholesale trade (NAICS 41): 8%
      • Information and cultural industries (NAICS 51): 6%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 94% compared to 81% for all occupations
      • Part-time workers: 6% compared to 19% for all occupations
    • 78% of advertising, marketing and public relations managers work all year, while 22% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 43 weeks for all occupations.
    • 12% of advertising, marketing and public relations managers are self-employed compared to an average of 15% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 40% compared to 52% for all occupations
      • Women: 60% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 9% for all occupations
      • high school diploma or equivalent: 10% compared to 25% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 8% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 20% compared to 22% for all occupations
      • bachelor's degree: 49% compared to 24% for all occupations
      • university certificate, degree or diploma above bachelor level: 19% compared to 13% for all occupations

    Regional outlooks

    • Hamilton–Niagara Peninsula Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Hamilton - Niagara Peninsula region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Hamilton - Niagara Peninsula region:

      • Approximately 3,090 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 32%
        • Retail Trade (NAICS 44-45): 10%
        • Wholesale trade (NAICS 41): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 7%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%

    • Kingston–Pembroke Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Kingston - Pembroke region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Several positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Kingston - Pembroke region:

      • Approximately 600 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 42%
        • Other services (except public administration) (NAICS 81): 13%
        • Educational services (NAICS 61): 10%
        • Retail Trade (NAICS 44-45): 6%
        • Federal government public administration (NAICS 911): 6%

    • Kitchener–Waterloo–Barrie Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Kitchener - Waterloo - Barrie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Kitchener - Waterloo - Barrie region:

      • Approximately 2,740 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 35%
        • Retail Trade (NAICS 44-45): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Wholesale trade (NAICS 41): 7%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%

    • London Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the London region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the London region:

      • Approximately 1,230 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 28%
        • Retail Trade (NAICS 44-45): 12%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Wholesale trade (NAICS 41): 5%

    • Muskoka–Kawarthas Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Muskoka - Kawarthas region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • Several positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Muskoka - Kawarthas region:

      • Approximately 620 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 25%
        • Wholesale trade (NAICS 41): 13%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Other services (except public administration) (NAICS 81): 8%

    • Northeast Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Northeast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Several positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Northeast region:

      • Approximately 440 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 20%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 13%
        • Retail Trade (NAICS 44-45): 10%
        • Educational services (NAICS 61): 9%
        • Other services (except public administration) (NAICS 81): 9%

    • Ottawa Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Ottawa region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Ottawa region:

      • Approximately 1,710 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 26%
        • Federal government public administration (NAICS 911): 20%
        • Retail Trade (NAICS 44-45): 8%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Other services (except public administration) (NAICS 81): 8%

    • Stratford–Bruce Peninsula Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Stratford - Bruce Peninsula region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • Several positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Stratford - Bruce Peninsula region:

      • Approximately 320 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 28%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 17%
        • Retail Trade (NAICS 44-45): 13%
        • Other services (except public administration) (NAICS 81): 12%
        • Wholesale trade (NAICS 41): 8%

    • Toronto Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Toronto region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Toronto region:

      • Approximately 18,460 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 41%
        • Retail Trade (NAICS 44-45): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%
        • Wholesale trade (NAICS 41): 7%

    • Windsor-Sarnia Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Windsor - Sarnia region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Windsor - Sarnia region:

      • Approximately 630 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 30%
        • Retail Trade (NAICS 44-45): 15%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Wholesale trade (NAICS 41): 9%
        • Transportation and warehousing (NAICS 48-49): 7%

  • ManitobaLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Manitoba for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment decline will lead to the loss of a few positions.
    • A moderate number of positions will become available due to retirements.
    • There are several unemployed workers with recent experience in this occupation.

    Here are some key facts about advertising, marketing and public relations managers in Manitoba:

    • Approximately 1,050 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other retail stores (NAICS 44-45, except 445): 13%
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 12%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 9%
      • Information and cultural industries (NAICS 51): 7%
      • Arts, entertainment and recreation (NAICS 71): 7%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 90% compared to 81% for all occupations
      • Part-time workers: 10% compared to 19% for all occupations
    • 76% of advertising, marketing and public relations managers work all year, while 24% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 43 weeks for all occupations.
    • 13% of advertising, marketing and public relations managers are self-employed compared to an average of 12% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 40% compared to 53% for all occupations
      • Women: 60% compared to 47% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 12% for all occupations
      • high school diploma or equivalent: 18% compared to 31% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 25% compared to 17% for all occupations
      • bachelor's degree: 40% compared to 20% for all occupations
      • university certificate, degree or diploma above bachelor level: 10% compared to 8% for all occupations

    Regional outlooks

    • North Region Undetermined

      An employment outlook has not been assigned to this occupation in this region due to low levels of employment.

    • Winnipeg Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Winnipeg region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Winnipeg region:

      • Approximately 820 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 24%
        • Retail Trade (NAICS 44-45): 15%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Other services (except public administration) (NAICS 81): 11%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%

  • SaskatchewanModerate

    The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Saskatchewan for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • Base services such as advertising and marketing are tied to general economic conditions and business cycle in the province. 
    • Job prospects may be limited by weak economic growth expected in 2025 but are likely to improve with stronger growth projected for 2026 and 2027.
    • Workers in this occupation are concentrated in the Regina and Saskatoon regions, and job prospects are strongest in the Regina region.

    Here are some key facts about advertising, marketing and public relations managers in Saskatchewan:

    • Approximately 850 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 17%
      • Information and cultural industries (NAICS 51): 14%
      • Other retail stores (NAICS 44-45, except 445): 14%
      • Computer systems design services (NAICS 5415): 7%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 94% compared to 81% for all occupations
      • Part-time workers: 6% compared to 19% for all occupations
    • 83% of advertising, marketing and public relations managers work all year, while 17% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 47 weeks compared to 43 weeks for all occupations.
    • 11% of advertising, marketing and public relations managers are self-employed compared to an average of 16% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 48% compared to 53% for all occupations
      • Women: 52% compared to 47% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 21% compared to 33% for all occupations
      • apprenticeship or trades certificate or diploma: 6% compared to 15% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 17% compared to 17% for all occupations
      • bachelor's degree: 45% compared to 18% for all occupations
      • university certificate, degree or diploma above bachelor level: 9% compared to 7% for all occupations

    Regional outlooks

    • Regina–Moose Mountain Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Regina - Moose Mountain region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Regina - Moose Mountain region:

      • Approximately 570 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 24%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 23%
        • Retail Trade (NAICS 44-45): 11%
        • Provincial and territorial public administration (NAICS 912): 11%
        • Other services (except public administration) (NAICS 81): 6%

    • Saskatoon–Biggar Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Saskatoon - Biggar region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Not many positions will become available due to retirements.

      Here are some key facts about advertising, marketing and public relations managers in the Saskatoon - Biggar region:

      • Approximately 470 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 38%
        • Retail Trade (NAICS 44-45): 13%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Wholesale trade (NAICS 41): 8%
        • Other services (except public administration) (NAICS 81): 8%

  • AlbertaLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Alberta for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are several unemployed workers with recent experience in this occupation.
    • Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
    • However, easing interest rates could improve spending and the outlook for this occupation.
    • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

    Here are some key facts about advertising, marketing and public relations managers in Alberta:

    • Approximately 4,250 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%
      • Computer systems design services (NAICS 5415): 11%
      • Other retail stores (NAICS 44-45, except 445): 11%
      • Information and cultural industries (NAICS 51): 6%
      • Wholesale trade (NAICS 41): 6%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 90% compared to 80% for all occupations
      • Part-time workers: 10% compared to 20% for all occupations
    • 75% of advertising, marketing and public relations managers work all year, while 25% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 42 weeks for all occupations.
    • 16% of advertising, marketing and public relations managers are self-employed compared to an average of 15% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 40% compared to 53% for all occupations
      • Women: 60% compared to 47% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 10% for all occupations
      • high school diploma or equivalent: 16% compared to 28% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 21% compared to 19% for all occupations
      • bachelor's degree: 43% compared to 21% for all occupations
      • university certificate, degree or diploma above bachelor level: 13% compared to 9% for all occupations

    Regional outlooks

    • Athabasca–Grande Prairie–Peace River Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Athabasca - Grande Prairie - Peace River region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about advertising, marketing and public relations managers in the Athabasca - Grande Prairie - Peace River region:

      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 35%
        • Retail Trade (NAICS 44-45): 18%
        • Nursing and residential care facilities and social assistance (NAICS 623-624): 15%
        • Management and Administrative Services (NAICS 55-56): 12%
        • Accommodation and food services (NAICS 72): 6%

    • Banff–Jasper–Rocky Mountain House Region Very limited

      The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Banff - Jasper - Rocky Mountain House region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about advertising, marketing and public relations managers in the Banff - Jasper - Rocky Mountain House region:

      • Approximately 270 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 35%
        • Retail Trade (NAICS 44-45): 18%
        • Nursing and residential care facilities and social assistance (NAICS 623-624): 15%
        • Management and Administrative Services (NAICS 55-56): 12%
        • Accommodation and food services (NAICS 72): 6%

    • Calgary Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Calgary region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about advertising, marketing and public relations managers in the Calgary region:

      • Approximately 3,040 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 36%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Retail Trade (NAICS 44-45): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%
        • Wholesale trade (NAICS 41): 6%

    • Edmonton Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Edmonton region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about advertising, marketing and public relations managers in the Edmonton region:

      • Approximately 2,330 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 26%
        • Retail Trade (NAICS 44-45): 15%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%
        • Other services (except public administration) (NAICS 81): 6%

  • British ColumbiaLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in British Columbia for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • A moderate number of positions will become available due to retirements.
    • There are several unemployed workers with recent experience in this occupation.

    Strong verbal and written communication skills remain essential, complemented by expertise in areas like website and app development, graphic design, and videography and editing. 

    There could be more job opportunities in the province's larger urban centers, where there is a greater concentration of business services.

    Here are some key facts about advertising, marketing and public relations managers in British Columbia:

    • Approximately 7,450 people work in this occupation.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 14%
      • Computer systems design services (NAICS 5415): 13%
      • Other retail stores (NAICS 44-45, except 445): 13%
      • Information and cultural industries (NAICS 51): 7%
      • Wholesale trade (NAICS 41): 5%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 89% compared to 78% for all occupations
      • Part-time workers: 11% compared to 22% for all occupations
    • 73% of advertising, marketing and public relations managers work all year, while 27% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.
    • 18% of advertising, marketing and public relations managers are self-employed compared to an average of 17% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 42% compared to 52% for all occupations
      • Women: 57% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 8% for all occupations
      • high school diploma or equivalent: 14% compared to 28% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 17% compared to 17% for all occupations
      • bachelor's degree: 46% compared to 22% for all occupations
      • university certificate, degree or diploma above bachelor level: 18% compared to 12% for all occupations

    Regional outlooks

    • Cariboo Region Undetermined

      An employment outlook has not been assigned to this occupation in this region due to low levels of employment.

    • Lower Mainland–Southwest Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Lower Mainland - Southwest region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Lower Mainland - Southwest region:

      • Approximately 5,950 people work in this occupation.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Retail Trade (NAICS 44-45): 13%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%
        • Wholesale trade (NAICS 41): 6%

    • Nechako Region Undetermined

      An employment outlook has not been assigned to this occupation in this region due to low levels of employment.

    • Thompson–Okanagan Region Limited

      The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Thompson - Okanagan region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Thompson - Okanagan region:

      • Approximately 970 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 30%
        • Retail Trade (NAICS 44-45): 13%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 8%
        • Other services (except public administration) (NAICS 81): 7%

    • Vancouver Island and Coast Region Moderate

      The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in the Vancouver Island and Coast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Several positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about advertising, marketing and public relations managers in the Vancouver Island and Coast region:

      • Approximately 1,620 people worked in this occupation in May 2021.
      • Advertising, marketing and public relations managers mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 30%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%
        • Provincial and territorial public administration (NAICS 912): 11%
        • Retail Trade (NAICS 44-45): 9%
        • Other services (except public administration) (NAICS 81): 7%

  • Yukon TerritoryLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Yukon for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to several new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.
    • Many opportunities for this occupation are project and contract based.
    • Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.
    • Employment opportunities in this occupation may be constrained by automation and digital transformation initiatives.

    Here are some key facts about advertising, marketing and public relations managers in Yukon:

    • Approximately 100 people worked in this occupation in May 2021.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Public Administration and Defence (NAICS 91): 49%
      • Tourism & Culture (NAICS 51, 71-72): 24%
      • Other Commercial Services (NAICS 54-56, 81): 11%
      • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%
      • Manufacturing (NAICS 31-33): 5%
    • 17% of advertising, marketing and public relations managers are self-employed compared to an average of 14% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 47% compared to 49% for all occupations
      • Women: 53% compared to 51% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: n/a
      • high school diploma or equivalent: 11% compared to 25% for all occupations
      • apprenticeship or trades certificate or diploma: n/a
      • college certificate or diploma or university certificate below bachelor's: 28% compared to 20% for all occupations
      • bachelor's degree: 11% compared to 19% for all occupations
      • university certificate, degree or diploma above bachelor level: 33% compared to 11% for all occupations

  • Northwest TerritoriesModerate

    The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Northwest Territories for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.
    • Many opportunities for this occupation are project and contract based.
    • Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.
    • Employment opportunities in this occupation may be constrained by automation and digital transformation initiatives.

    Here are some key facts about advertising, marketing and public relations managers in Northwest Territories:

    • Approximately 100 people worked in this occupation in May 2021.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Public Administration and Defence (NAICS 91): 49%
      • Tourism & Culture (NAICS 51, 71-72): 24%
      • Other Commercial Services (NAICS 54-56, 81): 11%
      • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%
      • Manufacturing (NAICS 31-33): 5%
    • 88% of advertising, marketing and public relations managers work all year, while 13% work only part of the year, compared to 71% and 28% respectively among all occupations. Those who worked only part of the year did so for an average of 48 weeks compared to 44 weeks for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 61% compared to 52% for all occupations
      • Women: 39% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: n/a
      • high school diploma or equivalent: 12% compared to 26% for all occupations
      • apprenticeship or trades certificate or diploma: n/a
      • college certificate or diploma or university certificate below bachelor's: 35% compared to 18% for all occupations
      • bachelor's degree: 28% compared to 17% for all occupations
      • university certificate, degree or diploma above bachelor level: 12% compared to 9% for all occupations

  • NunavutLimited

    The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in Nunavut for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.
    • Many opportunities for this occupation are project and contract based.
    • Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.
    • Employment opportunities in this occupation may be constrained by automation and digital transformation initiatives.

    Here are some key facts about advertising, marketing and public relations managers in Nunavut:

    • Approximately 50 people worked in this occupation in May 2021.
    • Advertising, marketing and public relations managers mainly work in the following sectors:
      • Public Administration and Defence (NAICS 91): 49%
      • Tourism & Culture (NAICS 51, 71-72): 24%
      • Other Commercial Services (NAICS 54-56, 81): 11%
      • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%
      • Manufacturing (NAICS 31-33): 5%
    • The gender distribution of people in this occupation is:
      • Men: 33% compared to 51% for all occupations
      • Women: 67% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: n/a
      • high school diploma or equivalent: n/a
      • apprenticeship or trades certificate or diploma: n/a
      • college certificate or diploma or university certificate below bachelor's: 33% compared to 15% for all occupations
      • bachelor's degree: 33% compared to 10% for all occupations
      • university certificate, degree or diploma above bachelor level: n/a

Related links

Canadian Occupational Projection System (COPS) - Employment and Social Development Canada (ESDC)

Labour Market Information Survey
Report a problem on this page
Top of page

Page details

Date modified: