Job outlooks for Professional occupations in advertising, marketing and public relations

Discover the employment prospects for your dream job across Canada, or compare different occupations.

Occupation

digital marketing officer (11202)

Location

All regions across Canada

Did you know? You can visit the Open Government Portal to search through and download our Employment Outlooks data all in one place. There, you will find current and previous versions of our 3-Year Employment Outlooks reports for the periods of 2013-2015 to 2025-2027. View the dataset on the Open Government Portal.

These outlooks were updated on December 10, 2025.

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  • Newfoundland and LabradorLimited

    The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in Newfoundland and Labrador for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment decline will lead to the loss of some positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.

    Professional occupations in advertising, marketing and public relations are found in firms dedicated to providing these services, as well as within firms operating in other fields and who choose to deliver these services in-house. Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography, and the application of various technologies. There is a growing emphasis on technology adoption, and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage. Prospects are greater in the province's larger centres such as St. John's, where greater concentrations of related services already exist. Employment can be short-term, contract-driven, and volatile at times, depending on business conditions and government spending.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Newfoundland and Labrador:

    • Approximately 1,200 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%
      • Universities (NAICS 6113): 11%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 10%
      • Other retail stores (NAICS 44-45, except 445): 9%
      • Provincial and territorial public administration (NAICS 912): 8%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 88% compared to 83% for all occupations
      • Part-time workers: 12% compared to 17% for all occupations
    • 64% of professional occupations in advertising, marketing and public relations work all year, while 36% work only part of the year, compared to 56% and 43% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 40 weeks for all occupations.
    • 17% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 8% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 34% compared to 51% for all occupations
      • Women: 66% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 19% compared to 27% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 17% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 15% compared to 23% for all occupations
      • bachelor's degree: 47% compared to 14% for all occupations
      • university certificate, degree or diploma above bachelor level: 16% compared to 7% for all occupations

    Regional outlooks

    • Avalon Peninsula Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Avalon Peninsula region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Avalon Peninsula region:

      • Approximately 970 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 26%
        • Educational services (NAICS 61): 14%
        • Other services (except public administration) (NAICS 81): 11%
        • Provincial and territorial public administration (NAICS 912): 10%
        • Retail Trade (NAICS 44-45): 9%

    • Notre Dame-Central-Bonavista Bay Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the South Coast - Burin Peninsula and Notre Dame - Central Bonavista Bay regions for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • A moderate number of positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the South Coast - Burin Peninsula and Notre Dame - Central Bonavista Bay regions:

      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 50%
        • Professional, scientific and technical services (NAICS 54): 16%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 15%
        • Retail Trade (NAICS 44-45): 12%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 7%

    • South Coast–Burin Peninsula Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the South Coast - Burin Peninsula and Notre Dame - Central Bonavista Bay regions for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • A moderate number of positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the South Coast - Burin Peninsula and Notre Dame - Central Bonavista Bay regions:

      • Approximately 90 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 50%
        • Professional, scientific and technical services (NAICS 54): 16%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 15%
        • Retail Trade (NAICS 44-45): 12%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 7%

    • West Coast–Northern Peninsula–Labrador Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the West Coast - Northern Peninsula - Labrador region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • A moderate number of positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the West Coast - Northern Peninsula - Labrador region:

      • Approximately 40 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 82%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 18%

  • Prince Edward IslandGood

    The employment outlook will be Good for professional occupations in advertising, marketing and public relations (NOC 11202) in Prince Edward Island for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to several new positions.
    • A moderate number of positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Prince Edward Island:

    • Approximately 700 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Federal government public administration (NAICS 911): 20%
      • Other services (except public administration) (NAICS 81): 17%
      • Provincial and territorial public administration (NAICS 912): 11%
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 11%
      • Community colleges and C.E.G.E.P.s (NAICS 6112): 9%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 88% compared to 84% for all occupations
      • Part-time workers: 12% compared to 16% for all occupations
    • 72% of professional occupations in advertising, marketing and public relations work all year, while 28% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 41 weeks for all occupations.
    • 13% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 13% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 28% compared to 51% for all occupations
      • Women: 71% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: n/a
      • high school diploma or equivalent: 10% compared to 28% for all occupations
      • apprenticeship or trades certificate or diploma: n/a
      • college certificate or diploma or university certificate below bachelor's: 35% compared to 25% for all occupations
      • bachelor's degree: 37% compared to 17% for all occupations
      • university certificate, degree or diploma above bachelor level: 13% compared to 8% for all occupations

  • Nova ScotiaModerate

    The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in Nova Scotia for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to several new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.

    Halifax employs the vast majority of workers in this occupational group in the province. Employment can be short-term, contract-driven, and volatile at times, depending on business conditions and government spending. Business conditions over the forecast period seem slightly positive and those with the right mix of skills and experience shouldn't have as much trouble finding work.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Nova Scotia:

    • Approximately 4,100 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 16%
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 15%
      • Universities (NAICS 6113): 10%
      • Federal government public administration (NAICS 911): 6%
      • Provincial and territorial public administration (NAICS 912): 5%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 85% compared to 82% for all occupations
      • Part-time workers: 15% compared to 18% for all occupations
    • 68% of professional occupations in advertising, marketing and public relations work all year, while 32% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
    • 15% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 11% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 32% compared to 51% for all occupations
      • Women: 68% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 10% for all occupations
      • high school diploma or equivalent: 13% compared to 27% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 12% compared to 22% for all occupations
      • bachelor's degree: 54% compared to 20% for all occupations
      • university certificate, degree or diploma above bachelor level: 18% compared to 10% for all occupations

    Regional outlooks

    • Annapolis Valley Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Annapolis Valley region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to several new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Annapolis Valley region:

      • Approximately 180 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Other services (except public administration) (NAICS 81): 26%
        • Professional, scientific and technical services (NAICS 54): 19%
        • Educational services (NAICS 61): 14%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Ambulatory health care services (NAICS 621): 11%

    • Cape Breton Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Cape Breton region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to several new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Cape Breton region:

      • Approximately 180 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 24%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 19%
        • Other services (except public administration) (NAICS 81): 19%
        • Retail Trade (NAICS 44-45): 17%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 9%

    • Halifax Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Halifax region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to several new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Halifax region:

      • Approximately 2,940 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 27%
        • Other services (except public administration) (NAICS 81): 15%
        • Educational services (NAICS 61): 11%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 7%
        • Finance, insurance and real estate and rental and leasing (NAICS 52-53): 6%

    • North Shore Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the North Shore region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to several new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the North Shore region:

      • Approximately 180 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 27%
        • Professional, scientific and technical services (NAICS 54): 16%
        • Other services (except public administration) (NAICS 81): 16%
        • Retail Trade (NAICS 44-45): 14%
        • Federal government public administration (NAICS 911): 13%

    • Southern Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Southern region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to several new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Southern region:

      • Approximately 160 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 42%
        • Other services (except public administration) (NAICS 81): 21%
        • Finance, insurance and real estate and rental and leasing (NAICS 52-53): 14%
        • Provincial and territorial public administration (NAICS 912): 8%
        • Federal government public administration (NAICS 911): 6%

  • New BrunswickModerate

    The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in New Brunswick for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.
    • These positions are not only found in firms dedicated to providing these services, but within firms operating in other fields but who choose to deliver these services in-house. 
    • Roles within this occupation group are diverse and depend on the type of work being carried-out by the hiring company. Verbal and written communications skills are very important, although there is also a need for skills relating to website and app development, graphic design, videography and editing. 
    • There is a growing emphasis on technology adoption, and this is changing the nature of many roles. Companies are increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, digital literacy is becoming increasingly important and those possessing more technically specialised skills (such as search engine optimization, machine learning, etc.) may have a competitive advantage. 
    • Prospects are greater in the province's larger urban centres (Fredericton, Moncton and Saint John), where greater concentrations of business services already exist. 
    • Knowledge of both French and English will be required in certain regions of the province.

    Here are some key facts about professional occupations in advertising, marketing and public relations in New Brunswick:

    • Approximately 2,750 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%
      • Universities (NAICS 6113): 10%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
      • Federal government public administration (NAICS 911): 7%
      • Provincial and territorial public administration (NAICS 912): 7%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 89% compared to 84% for all occupations
      • Part-time workers: 11% compared to 16% for all occupations
    • 69% of professional occupations in advertising, marketing and public relations work all year, while 31% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 42 weeks for all occupations.
    • 12% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 10% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 32% compared to 52% for all occupations
      • Women: 68% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 13% compared to 30% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 22% compared to 23% for all occupations
      • bachelor's degree: 45% compared to 16% for all occupations
      • university certificate, degree or diploma above bachelor level: 15% compared to 7% for all occupations

    Regional outlooks

    • Campbellton–Miramichi Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Campbellton - Miramichi region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Campbellton - Miramichi region:

      • Approximately 110 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 32%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 23%
        • Other services (except public administration) (NAICS 81): 19%
        • Retail Trade (NAICS 44-45): 16%
        • Professional, scientific and technical services (NAICS 54): 10%

    • Edmundston–Woodstock Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Edmundston - Woodstock region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Edmundston - Woodstock region:

      • Approximately 90 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 26%
        • Provincial and territorial public administration (NAICS 912): 25%
        • Social assistance (NAICS 624): 12%
        • Food, beverage and tobacco product manufacturing (NAICS 311, 312): 11%
        • Professional, scientific and technical services (NAICS 54): 9%

    • Fredericton–Oromocto Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Fredericton - Oromocto region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Fredericton - Oromocto region:

      • Approximately 890 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 28%
        • Other services (except public administration) (NAICS 81): 17%
        • Educational services (NAICS 61): 17%
        • Provincial and territorial public administration (NAICS 912): 15%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 7%

    • Moncton–Richibucto Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Moncton - Richibucto region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Moncton - Richibucto region:

      • Approximately 960 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 20%
        • Federal government public administration (NAICS 911): 15%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 14%
        • Educational services (NAICS 61): 9%
        • Other services (except public administration) (NAICS 81): 8%

    • Saint John–St. Stephen Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Saint John - St. Stephen region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Additional information is available at the provincial level.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Saint John - St. Stephen region:

      • Approximately 640 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 19%
        • Retail Trade (NAICS 44-45): 12%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Other services (except public administration) (NAICS 81): 9%
        • Wholesale trade (NAICS 41): 8%

  • QuebecLimited

    The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in Quebec for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.

    In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

    The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

    Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

    However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Quebec:

    • Approximately 44,750 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 17%
      • Finance, insurance, real estate and leasing (NAICS 52, 53): 8%
      • Information and cultural industries (NAICS 51): 7%
      • Arts, entertainment and recreation (NAICS 71): 6%
      • Computer systems design services (NAICS 5415): 6%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 87% compared to 82% for all occupations
      • Part-time workers: 13% compared to 18% for all occupations
    • 66% of professional occupations in advertising, marketing and public relations work all year, while 34% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 43 weeks for all occupations.
    • 14% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 12% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 30% compared to 52% for all occupations
      • Women: 70% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 12% for all occupations
      • high school diploma or equivalent: 8% compared to 19% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 19% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 19% compared to 22% for all occupations
      • bachelor's degree: 46% compared to 17% for all occupations
      • university certificate, degree or diploma above bachelor level: 22% compared to 11% for all occupations

    Regional outlooks

    • Abitibi-Témiscamingue Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Abitibi - Témiscamingue region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Abitibi - Témiscamingue region:

      • Approximately 200 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 24%
        • Professional, scientific and technical services (NAICS 54): 21%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 20%
        • Retail Trade (NAICS 44-45): 9%
        • Wholesale trade (NAICS 41): 9%

    • Bas-Saint-Laurent Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Bas-Saint-Laurent region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Bas-Saint-Laurent region:

      • Approximately 280 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 25%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 19%
        • Other services (except public administration) (NAICS 81): 13%
        • Educational services (NAICS 61): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%

    • Capitale-Nationale Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Capitale-Nationale region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Capitale-Nationale region:

      • Approximately 3,920 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Provincial and territorial public administration (NAICS 912): 19%
        • Professional, scientific and technical services (NAICS 54): 19%
        • Other services (except public administration) (NAICS 81): 13%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 11%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%

    • Centre-du-Québec Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Centre-du-Québec region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Centre-du-Québec region:

      • Approximately 390 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 19%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 14%
        • Professional, scientific and technical services (NAICS 54): 14%
        • Other services (except public administration) (NAICS 81): 11%
        • Retail Trade (NAICS 44-45): 9%

    • Chaudière-Appalaches Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Chaudière - Appalaches region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Chaudière - Appalaches region:

      • Approximately 1,100 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 19%
        • Professional, scientific and technical services (NAICS 54): 17%
        • Provincial and territorial public administration (NAICS 912): 13%
        • Educational services (NAICS 61): 7%
        • Other services (except public administration) (NAICS 81): 6%

    • Côte-Nord Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Côte-Nord and Nord-du-Québec regions for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Côte-Nord and Nord-du-Québec regions:

      • Approximately 220 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 24%
        • Utilities (NAICS 22): 13%
        • Transportation and warehousing (NAICS 48-49): 12%
        • Other services (except public administration) (NAICS 81): 7%
        • Retail Trade (NAICS 44-45): 7%

    • Estrie Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Estrie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Estrie region:

      • Approximately 1,550 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 23%
        • Educational services (NAICS 61): 14%
        • Transportation equipment manufacturing (NAICS 336): 10%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%

    • Gaspésie–Îles-de-la-Madeleine Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Gaspésie - Îles-de-la-Madeleine region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Gaspésie - Îles-de-la-Madeleine region:

      • Approximately 110 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 47%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 20%
        • Nursing and residential care facilities and social assistance (NAICS 623-624): 13%
        • Other services (except public administration) (NAICS 81): 10%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 9%

    • Lanaudière Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Lanaudière region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Lanaudière region:

      • Approximately 960 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 27%
        • Retail Trade (NAICS 44-45): 16%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
        • Wholesale trade (NAICS 41): 8%
        • Other services (except public administration) (NAICS 81): 7%

    • Laurentides Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Laurentides region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Laurentides region:

      • Approximately 2,410 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 24%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 16%
        • Retail Trade (NAICS 44-45): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%
        • Wholesale trade (NAICS 41): 8%

    • Laval Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the census metropolitan area of Montréal, including the Laval region, for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the census metropolitan area of Montréal, including the Laval region,:

      • Approximately 22,450 people worked in this occupation in May 2021.

    • Mauricie Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Mauricie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Mauricie region:

      • Approximately 450 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 26%
        • Professional, scientific and technical services (NAICS 54): 19%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%
        • Other services (except public administration) (NAICS 81): 8%
        • Chemical manufacturing (NAICS 325): 5%

    • Montréal Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the census metropolitan area of Montréal for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the census metropolitan area of Montréal:

      • Approximately 22,450 people worked in this occupation in May 2021.

    • Montérégie Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Montérégie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Montérégie region:

      • Approximately 6,780 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 27%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 16%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%
        • Other services (except public administration) (NAICS 81): 7%
        • Wholesale trade (NAICS 41): 6%

    • Nord-du-Québec Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Côte-Nord and Nord-du-Québec regions for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Côte-Nord and Nord-du-Québec regions:

      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 24%
        • Utilities (NAICS 22): 13%
        • Transportation and warehousing (NAICS 48-49): 12%
        • Other services (except public administration) (NAICS 81): 7%
        • Retail Trade (NAICS 44-45): 7%

    • Outaouais Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Outaouais region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Outaouais region:

      • Approximately 2,300 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Federal government public administration (NAICS 911): 50%
        • Professional, scientific and technical services (NAICS 54): 10%
        • Educational services (NAICS 61): 8%
        • Other services (except public administration) (NAICS 81): 7%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%

    • Saguenay–Lac-Saint-Jean Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Saguenay - Lac-Saint-Jean region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

      The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

      Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

      However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Saguenay - Lac-Saint-Jean region:

      • Approximately 370 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 23%
        • Professional, scientific and technical services (NAICS 54): 19%
        • Educational services (NAICS 61): 10%
        • Retail Trade (NAICS 44-45): 10%
        • Other services (except public administration) (NAICS 81): 9%

  • OntarioLimited

    The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in Ontario for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.

    What Types of Employers Are Out There?

    • Advertising, marketing and public relations firms
    • Government departments, mainly federal

    What are the Main Trends Affecting Employment?

    • General downsizing by major employers
    • AI-driven technologies are reshaping job functions and skill sets required across marketing, communications, and digital media roles

    What Skills Do I Need to Succeed?

    • Proficiency in Microsoft Office Suite, Google Analytics, Canva, and Adobe Creative Suite.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Ontario:

    • Approximately 114,150 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 20%
      • Computer systems design services (NAICS 5415): 8%
      • Other retail stores (NAICS 44-45, except 445): 7%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
      • Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 5%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 85% compared to 81% for all occupations
      • Part-time workers: 15% compared to 19% for all occupations
    • 67% of professional occupations in advertising, marketing and public relations work all year, while 33% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 43 weeks for all occupations.
    • 17% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 15% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 35% compared to 52% for all occupations
      • Women: 65% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 9% for all occupations
      • high school diploma or equivalent: 12% compared to 25% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 8% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 18% compared to 22% for all occupations
      • bachelor's degree: 49% compared to 24% for all occupations
      • university certificate, degree or diploma above bachelor level: 18% compared to 13% for all occupations

    Regional outlooks

    • Hamilton–Niagara Peninsula Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Hamilton - Niagara Peninsula region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Hamilton - Niagara Peninsula region:

      • Approximately 9,540 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 32%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Other services (except public administration) (NAICS 81): 8%
        • Retail Trade (NAICS 44-45): 7%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%

    • Kingston–Pembroke Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Kingston - Pembroke region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Kingston - Pembroke region:

      • Approximately 1,680 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 28%
        • Educational services (NAICS 61): 10%
        • Printing and related support activities (NAICS 323): 10%
        • Retail Trade (NAICS 44-45): 8%
        • Federal government public administration (NAICS 911): 7%

    • Kitchener–Waterloo–Barrie Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Kitchener - Waterloo - Barrie region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Kitchener - Waterloo - Barrie region:

      • Approximately 10,290 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 28%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Educational services (NAICS 61): 10%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 7%
        • Other services (except public administration) (NAICS 81): 7%

    • London Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the London region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the London region:

      • Approximately 3,650 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 25%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 11%
        • Other services (except public administration) (NAICS 81): 11%
        • Educational services (NAICS 61): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%

    • Muskoka–Kawarthas Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Muskoka - Kawarthas region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • A moderate number of positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Muskoka - Kawarthas region:

      • Approximately 1,570 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 31%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
        • Educational services (NAICS 61): 10%
        • Other services (except public administration) (NAICS 81): 8%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%

    • Northeast Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Northeast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Northeast region:

      • Approximately 1,550 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 24%
        • Educational services (NAICS 61): 13%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Ambulatory health care services and hospitals (NAICS 621-622): 7%

    • Northwest Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Northwest region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Northwest region:

      • Approximately 390 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 17%
        • Educational services (NAICS 61): 17%
        • Professional, scientific and technical services (NAICS 54): 15%
        • Other services (except public administration) (NAICS 81): 15%
        • Nursing and residential care facilities and social assistance (NAICS 623-624): 7%

    • Ottawa Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Ottawa region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Ottawa region:

      • Approximately 10,960 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Federal government public administration (NAICS 911): 36%
        • Professional, scientific and technical services (NAICS 54): 22%
        • Other services (except public administration) (NAICS 81): 8%
        • Educational services (NAICS 61): 7%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 5%

    • Stratford–Bruce Peninsula Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Stratford - Bruce Peninsula region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • A moderate number of positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Stratford - Bruce Peninsula region:

      • Approximately 800 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 38%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Other services (except public administration) (NAICS 81): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Nursing and residential care facilities and social assistance (NAICS 623-624): 6%

    • Toronto Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Toronto region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Toronto region:

      • Approximately 71,330 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 39%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%
        • Retail Trade (NAICS 44-45): 7%
        • Other services (except public administration) (NAICS 81): 6%

    • Windsor-Sarnia Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Windsor - Sarnia region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Windsor - Sarnia region:

      • Approximately 1,850 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 35%
        • Retail Trade (NAICS 44-45): 9%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 8%
        • Educational services (NAICS 61): 8%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 6%

  • ManitobaModerate

    The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in Manitoba for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.
    • Demand for this occupation is driven by government spending and economic conditions.
    • Many opportunities for this occupation are project and contract based.
    • Key trends for this occupation include the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.
    • Jobs are concentrated in the Winnipeg region.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Manitoba:

    • Approximately 5,650 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 12%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 10%
      • Arts, entertainment and recreation (NAICS 71): 7%
      • Other retail stores (NAICS 44-45, except 445): 7%
      • Universities (NAICS 6113): 5%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 86% compared to 81% for all occupations
      • Part-time workers: 14% compared to 19% for all occupations
    • 68% of professional occupations in advertising, marketing and public relations work all year, while 32% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 43 weeks for all occupations.
    • 18% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 12% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 37% compared to 53% for all occupations
      • Women: 63% compared to 47% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 12% for all occupations
      • high school diploma or equivalent: 19% compared to 31% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 21% compared to 17% for all occupations
      • bachelor's degree: 40% compared to 20% for all occupations
      • university certificate, degree or diploma above bachelor level: 13% compared to 8% for all occupations

    Regional outlooks

    • Interlake Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Interlake region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Interlake region:

      • Approximately 130 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 40%
        • Other services (except public administration) (NAICS 81): 19%
        • Utilities (NAICS 22): 16%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 15%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 10%

    • North Central Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the North Central region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the North Central region:

      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Chemical manufacturing (NAICS 325): 36%
        • Fabricated metal product manufacturing (NAICS 332): 17%
        • Professional, scientific and technical services (NAICS 54): 15%
        • Wholesale trade (NAICS 41): 10%
        • Computer, electronic and electrical product manufacturing (NAICS 334-335): 8%

    • North Region Undetermined

      An employment outlook has not been assigned to this occupation in this region due to low levels of employment.

    • South Central Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the South Central region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Demand for this occupation is driven by government spending and economic conditions.
      • Many opportunities for this occupation are project and contract based.
      • Key trends for this occupation are the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the South Central region:

      • Approximately 120 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Chemical manufacturing (NAICS 325): 36%
        • Fabricated metal product manufacturing (NAICS 332): 17%
        • Professional, scientific and technical services (NAICS 54): 15%
        • Wholesale trade (NAICS 41): 10%
        • Computer, electronic and electrical product manufacturing (NAICS 334-335): 8%

    • Southeast Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Southeast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Demand for this occupation is driven by government spending and economic conditions.
      • Many opportunities for this occupation are project and contract based.
      • Key trends for this occupation are the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Southeast region:

      • Approximately 180 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Other services (except public administration) (NAICS 81): 30%
        • Professional, scientific and technical services (NAICS 54): 28%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 17%
        • Provincial and territorial public administration (NAICS 912): 7%
        • Construction (NAICS 23): 6%

    • Southwest Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Southwest region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • A moderate number of positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.
      • Demand for this occupation is driven by government spending and economic conditions.
      • Many opportunities for this occupation are project and contract based.
      • Key trends for this occupation are the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Southwest region:

      • Approximately 120 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 26%
        • Retail Trade (NAICS 44-45): 20%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 18%
        • Wholesale trade (NAICS 41): 13%
        • Professional, scientific and technical services (NAICS 54): 11%

    • Winnipeg Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Winnipeg region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Winnipeg region:

      • Approximately 4,470 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 23%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%
        • Other services (except public administration) (NAICS 81): 10%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Educational services (NAICS 61): 9%

  • SaskatchewanModerate

    The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in Saskatchewan for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a moderate number of new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.
    • Many opportunities for this occupation are project and contract based.
    • Key trends for this occupation include the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.
    • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Saskatchewan:

    • Approximately 4,100 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
      • Provincial and territorial public administration (NAICS 912): 8%
      • Universities (NAICS 6113): 8%
      • Other retail stores (NAICS 44-45, except 445): 6%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 87% compared to 81% for all occupations
      • Part-time workers: 13% compared to 19% for all occupations
    • 71% of professional occupations in advertising, marketing and public relations work all year, while 28% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 43 weeks for all occupations.
    • 12% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 16% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 32% compared to 53% for all occupations
      • Women: 68% compared to 47% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 11% for all occupations
      • high school diploma or equivalent: 18% compared to 33% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 15% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 19% compared to 17% for all occupations
      • bachelor's degree: 47% compared to 18% for all occupations
      • university certificate, degree or diploma above bachelor level: 10% compared to 7% for all occupations

    Regional outlooks

    • Northern Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Northern region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Northern region:

      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 23%
        • Retail Trade (NAICS 44-45): 20%
        • Educational services (NAICS 61): 16%
        • Wholesale trade (NAICS 41): 12%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%

    • Prince Albert Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Prince Albert region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment is expected to remain relatively stable.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Prince Albert region:

      • Approximately 210 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 23%
        • Retail Trade (NAICS 44-45): 20%
        • Educational services (NAICS 61): 16%
        • Wholesale trade (NAICS 41): 12%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%

    • Regina–Moose Mountain Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Regina - Moose Mountain region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Regina - Moose Mountain region:

      • Approximately 1,470 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 18%
        • Provincial and territorial public administration (NAICS 912): 13%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 13%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
        • Other services (except public administration) (NAICS 81): 10%

    • Saskatoon–Biggar Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Saskatoon - Biggar region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Saskatoon - Biggar region:

      • Approximately 2,110 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Educational services (NAICS 61): 15%
        • Other services (except public administration) (NAICS 81): 9%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
        • Wholesale trade (NAICS 41): 6%

    • Swift Current–Moose Jaw Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Swift Current - Moose Jaw region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Swift Current - Moose Jaw region:

      • Approximately 120 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 32%
        • Educational services (NAICS 61): 17%
        • Retail Trade (NAICS 44-45): 17%
        • Other services (except public administration) (NAICS 81): 15%
        • Professional, scientific and technical services (NAICS 54): 12%

  • AlbertaModerate

    The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in Alberta for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.
    • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
    • However, easing interest rates could improve spending and the outlook for this occupation.
    • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Alberta:

    • Approximately 21,250 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 16%
      • Computer systems design services (NAICS 5415): 8%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
      • Other retail stores (NAICS 44-45, except 445): 6%
      • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 5%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 81% compared to 80% for all occupations
      • Part-time workers: 19% compared to 20% for all occupations
    • 66% of professional occupations in advertising, marketing and public relations work all year, while 34% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
    • 21% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 15% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 33% compared to 53% for all occupations
      • Women: 67% compared to 47% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 10% for all occupations
      • high school diploma or equivalent: 16% compared to 28% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 21% compared to 19% for all occupations
      • bachelor's degree: 46% compared to 21% for all occupations
      • university certificate, degree or diploma above bachelor level: 11% compared to 9% for all occupations

    Regional outlooks

    • Athabasca–Grande Prairie–Peace River Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Athabasca - Grande Prairie - Peace River region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Athabasca - Grande Prairie - Peace River region:

      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 22%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 14%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 14%
        • Other services (except public administration) (NAICS 81): 11%
        • Ambulatory health care services and hospitals (NAICS 621-622): 8%

    • Banff–Jasper–Rocky Mountain House Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Banff - Jasper - Rocky Mountain House region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Banff - Jasper - Rocky Mountain House region:

      • Approximately 470 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 22%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 14%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 14%
        • Other services (except public administration) (NAICS 81): 11%
        • Ambulatory health care services and hospitals (NAICS 621-622): 8%

    • Calgary Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Calgary region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Calgary region:

      • Approximately 12,210 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 39%
        • Educational services (NAICS 61): 7%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 6%
        • Other services (except public administration) (NAICS 81): 5%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%

    • Camrose–Drumheller Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Camrose - Drumheller region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Camrose - Drumheller region:

      • Approximately 230 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 26%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 15%
        • Utilities (NAICS 22): 11%
        • Construction (NAICS 23): 11%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%

    • Edmonton Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Edmonton region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Edmonton region:

      • Approximately 6,280 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 24%
        • Provincial and territorial public administration (NAICS 912): 11%
        • Educational services (NAICS 61): 9%
        • Other services (except public administration) (NAICS 81): 8%
        • Retail Trade (NAICS 44-45): 8%

    • Lethbridge–Medicine Hat Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Lethbridge - Medicine Hat region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Lethbridge - Medicine Hat region:

      • Approximately 510 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 21%
        • Professional, scientific and technical services (NAICS 54): 18%
        • Educational services (NAICS 61): 15%
        • Other services (except public administration) (NAICS 81): 12%
        • Retail Trade (NAICS 44-45): 9%

    • Red Deer Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Red Deer region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Red Deer region:

      • Approximately 260 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 31%
        • Other services (except public administration) (NAICS 81): 14%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 11%
        • Educational services (NAICS 61): 10%
        • Machinery manufacturing (NAICS 333): 9%

    • Wood Buffalo–Cold Lake Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Wood Buffalo - Cold Lake region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.
      • Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
      • However, easing interest rates could improve spending and the outlook for this occupation.
      • With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Wood Buffalo - Cold Lake region:

      • Approximately 160 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Educational services (NAICS 61): 22%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 18%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 14%
        • Retail Trade (NAICS 44-45): 14%
        • Professional, scientific and technical services (NAICS 54): 13%

  • British ColumbiaLimited

    The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in British Columbia for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.

    Companies increasingly rely on social media and digital platforms to execute advertising and marketing campaigns, as well as to manage public relations effectively. 

    This shift also heightens the demand for digital literacy and technical skills, such as search engine optimization and machine learning, which could create more jobs in this occupational group.

    Here are some key facts about professional occupations in advertising, marketing and public relations in British Columbia:

    • Approximately 32,600 people work in this occupation.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
      • Computer systems design services (NAICS 5415): 10%
      • Other retail stores (NAICS 44-45, except 445): 8%
      • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 80% compared to 78% for all occupations
      • Part-time workers: 20% compared to 22% for all occupations
    • 64% of professional occupations in advertising, marketing and public relations work all year, while 36% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
    • 25% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 17% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 33% compared to 52% for all occupations
      • Women: 67% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: less than 5% compared to 8% for all occupations
      • high school diploma or equivalent: 16% compared to 28% for all occupations
      • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 18% compared to 17% for all occupations
      • bachelor's degree: 45% compared to 22% for all occupations
      • university certificate, degree or diploma above bachelor level: 16% compared to 12% for all occupations

    Regional outlooks

    • Cariboo Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Cariboo region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment decline will lead to the loss of some positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Cariboo region:

      • Approximately 200 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 26%
        • Educational services (NAICS 61): 22%
        • Other services (except public administration) (NAICS 81): 20%
        • Wholesale trade (NAICS 41): 9%
        • Retail Trade (NAICS 44-45): 9%

    • Kootenay Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Kootenay region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Kootenay region:

      • Approximately 340 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 21%
        • Retail Trade (NAICS 44-45): 20%
        • Educational services (NAICS 61): 14%
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 11%
        • Other services (except public administration) (NAICS 81): 10%

    • Lower Mainland–Southwest Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Lower Mainland - Southwest region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a moderate number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Lower Mainland - Southwest region:

      • Approximately 25,610 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 37%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 9%
        • Retail Trade (NAICS 44-45): 8%
        • Other services (except public administration) (NAICS 81): 7%
        • Educational services (NAICS 61): 7%

    • Nechako Region Very limited

      The employment outlook will be Very limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Nechako region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Nechako region:

      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Primary metal manufacturing (NAICS 331): 24%
        • Educational services (NAICS 61): 21%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 12%
        • Provincial and territorial public administration (NAICS 912): 9%

    • North Coast Region Very limited

      The employment outlook will be Very limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the North Coast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are several unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the North Coast region:

      • Approximately 100 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 34%
        • Primary metal manufacturing (NAICS 331): 24%
        • Educational services (NAICS 61): 21%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 12%
        • Provincial and territorial public administration (NAICS 912): 9%

    • Northeast Region Moderate

      The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Northeast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a moderate number of new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Northeast region:

      • Approximately 100 people worked in this occupation in May 2021.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 31%
        • Oil and gas extraction (NAICS 211, 213): 22%
        • Construction (NAICS 23): 13%
        • Local, municipal, regional, aboriginal and other public administration (NAICS 913-919): 11%
        • Retail Trade (NAICS 44-45): 10%

    • Thompson–Okanagan Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Thompson - Okanagan region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Thompson - Okanagan region:

      • Approximately 2,280 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 32%
        • Educational services (NAICS 61): 11%
        • Retail Trade (NAICS 44-45): 11%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 9%
        • Other services (except public administration) (NAICS 81): 7%

    • Vancouver Island and Coast Region Limited

      The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Vancouver Island and Coast region for the 2025-2027 period.

      The following factors contributed to this outlook:

      • Employment growth will lead to a few new positions.
      • Not many positions will become available due to retirements.
      • There are a small number of unemployed workers with recent experience in this occupation.

      Here are some key facts about professional occupations in advertising, marketing and public relations in the Vancouver Island and Coast region:

      • Approximately 3,830 people work in this occupation.
      • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
        • Professional, scientific and technical services (NAICS 54): 31%
        • Provincial and territorial public administration (NAICS 912): 14%
        • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 11%
        • Other services (except public administration) (NAICS 81): 7%
        • Educational services (NAICS 61): 7%

  • Yukon TerritoryGood

    The employment outlook will be Good for professional occupations in advertising, marketing and public relations (NOC 11202) in Yukon for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to several new positions.
    • Not many positions will become available due to retirements.
    • There are a moderate number of unemployed workers with recent experience in this occupation.
    • Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.
    • Changes in technology, including the availability of online services, artificial intelligence, and the automation of back-office processes, may slow down job growth and change some job roles.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Yukon:

    • Approximately 150 people worked in this occupation in May 2021.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Public Administration and Defence (NAICS 91): 70%
      • Other Commercial Services (NAICS 54-56, 81): 15%
    • The distribution of full-time and part-time workers in this occupation is:
      • Full-time workers: 93% compared to 84% for all occupations
      • Part-time workers: 7% compared to 16% for all occupations
    • 73% of professional occupations in advertising, marketing and public relations work all year, while 27% work only part of the year, compared to 65% and 35% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 44 weeks for all occupations.
    • 16% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 14% for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 31% compared to 49% for all occupations
      • Women: 69% compared to 51% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: n/a
      • high school diploma or equivalent: 21% compared to 25% for all occupations
      • apprenticeship or trades certificate or diploma: n/a
      • college certificate or diploma or university certificate below bachelor's: 9% compared to 20% for all occupations
      • bachelor's degree: 41% compared to 19% for all occupations
      • university certificate, degree or diploma above bachelor level: 15% compared to 11% for all occupations

  • Northwest TerritoriesLimited

    The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in Northwest Territories for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.
    • Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.
    • Changes in technology, including the availability of online services, artificial intelligence, and the automation of back-office processes, may slow down job growth and change some job roles.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Northwest Territories:

    • Approximately 150 people worked in this occupation in May 2021.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Public Administration and Defence (NAICS 91): 70%
      • Other Commercial Services (NAICS 54-56, 81): 15%
    • 92% of professional occupations in advertising, marketing and public relations work all year, while 8% work only part of the year, compared to 71% and 28% respectively among all occupations. Those who worked only part of the year did so for an average of 50 weeks compared to 44 weeks for all occupations.
    • The gender distribution of people in this occupation is:
      • Men: 44% compared to 52% for all occupations
      • Women: 56% compared to 48% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: n/a
      • high school diploma or equivalent: 23% compared to 26% for all occupations
      • apprenticeship or trades certificate or diploma: n/a
      • college certificate or diploma or university certificate below bachelor's: 20% compared to 18% for all occupations
      • bachelor's degree: 47% compared to 17% for all occupations
      • university certificate, degree or diploma above bachelor level: 7% compared to 9% for all occupations

  • NunavutModerate

    The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in Nunavut for the 2025-2027 period.

    The following factors contributed to this outlook:

    • Employment growth will lead to a few new positions.
    • Not many positions will become available due to retirements.
    • There are a small number of unemployed workers with recent experience in this occupation.
    • Businesses are increasingly relying on social media and digital platforms for advertising, marketing, and public relations.
    • Changes in technology, including the availability of online services, artificial intelligence, and the automation of back-office processes, may slow down job growth and change some job roles.

    Here are some key facts about professional occupations in advertising, marketing and public relations in Nunavut:

    • Approximately 50 people worked in this occupation in May 2021.
    • Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
      • Public Administration and Defence (NAICS 91): 70%
      • Other Commercial Services (NAICS 54-56, 81): 15%
    • The gender distribution of people in this occupation is:
      • Men: 22% compared to 51% for all occupations
      • Women: 78% compared to 49% for all occupations
    • The educational attainment of workers in this occupation is:
      • no high school diploma: 18% compared to 37% for all occupations
      • high school diploma or equivalent: 18% compared to 22% for all occupations
      • apprenticeship or trades certificate or diploma: 18% compared to 11% for all occupations
      • college certificate or diploma or university certificate below bachelor's: 18% compared to 15% for all occupations
      • bachelor's degree: 27% compared to 10% for all occupations
      • university certificate, degree or diploma above bachelor level: n/a

Related links

Canadian Occupational Projection System (COPS) - Employment and Social Development Canada (ESDC)

Labour Market Information Survey
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