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director, marketing

Title posted on CareerBeacon - Director, Base Marketing, CP4

Posted on May 21, 2025 by Employer details Bell Canada

Job details

Req Id: 424067At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences. We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have ? making every day better for people as they connect, work, learn and play. Join us. You belong at Bell. On the Consumer and Small business team you'll work across a portfolio of brands and solutions. From Bell's best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada. And it's not just the options we provide, it's how we provide them. On this team you'll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive. SummaryThe Director of Base Marketing is a critical leadership role responsible for developing and executing comprehensive marketing strategies to drive growth and engagement within our established Wireline &amp; Wireless customer base. In addition, the Director will take on the role of supporting the marketing organization through the evolution of Martech tools, helping define the future of Journey Marketing. This role requires a strategic thinker with proven experience in customer onboarding, engagement and loyalty initiatives. The ideal candidate will have a deep understanding of customer segmentation, data analytics, and marketing automation tools, including marketing cloud, and is able to motivate and support a team of marketing professionals. Key ResponsibilitiesFacilitate the Martech evolution within the marketing teamPartner closely with technical teams, business intelligence and marketing communications, etc. to identify use cases &amp; journeys and introduce new workflowsDetermine roadmap to optimize use of Martech capabilities to drive optimal sales, loyalty and customer engagement, including leveraging AI toolsAct as a change agent within the organization, helping peers fully capitalize on the Martech platformDevelop and implement marketing plans focused on maximizing customer lifetime value within the existing customer base.Maximize customer engagement through the first 30 days optimizing the onboarding journeyIdentify opportunities and execute programs to drive accretive customer migrations (x-brand, x-network, x-billing and x-wireless account type initiatives)Support Product led new product introduction / decommission initiatives by identifying base impacts and executing changes to onboarding and recommended base communications as applicableManage and mentor a team of marketing professionals, providing guidance and support to achieve team goalsAdditional ResponsibilitiesAnalyze customer data to identify trends, preferences, and opportunities for improvement in customer engagementDevelop and manage marketing &amp; print &amp; mail budgets, ensuring efficient allocation of resourcesCollaborate with other departments (sales, product, BI, marketing communication, customer service) to ensure a cohesive customer experienceTrack and measure key performance indicators (KPIs). Regularly report on progress and make data-driven adjustments to strategies.Stay abreast of industry best practices and emerging technologies in base marketingDevelop and maintain strong relationships with key stakeholdersOversee the creation and execution of email marketing campaigns, direct mail campaigns, and other targeted communicationsCritical QualificationsBachelor's degree