digital marketing specialist

Posted on August 11, 2026 by Employer details JessEm Tool Company

Job details

JessEm Tool Company is a Canadian manufacturer of high-quality woodworking tools and accessories, serving woodworkers and customers across Canada, the United States, and beyond. We are looking for a *Digital Marketing Specialist* to join our team in Moncton, New Brunswick. This is a hands-on role for someone who understands e-commerce and knows how to turn digital marketing into measurable sales growth. The primary objective of this position is simple: *grow JessEm?s online business.* You will take an active role in managing and improving our Shopify website, email marketing through Klaviyo, Google Ads, SEO, and other digital channels. We are looking for someone who is comfortable both developing strategy and getting into the details to execute it. *What You?ll Do - E-Commerce & Shopify* * Manage and continuously improve the JessEm Shopify website with a focus on increasing online sales and conversion rates. * Create, update, and optimize product pages, collections, landing pages, promotions, and other website content. * Identify opportunities to improve the customer journey, navigation, merchandising, and checkout experience. * Monitor website performance and use data to identify opportunities for conversion rate optimization. * Coordinate product launches, promotions, and campaigns across the website. * Work with Shopify apps, integrations, and third-party tools to improve the functionality and performance of our e-commerce business. * Help maintain accurate, compelling, and SEO-friendly product information throughout the website. Email Marketing & Klaviyo * Manage JessEm?s email marketing program through *Klaviyo*. * Develop and execute promotional campaigns, product launches, newsletters, and customer communications. * Build and optimize automated email flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and other lifecycle campaigns. * Segment audiences to deliver more relevant and effective messaging. * Continuously test subject lines, creative, offers, timing, and messaging to improve performance. * Track revenue, conversion rates, click rates, list growth, and other key email marketing metrics. *Google Ads & Paid Digital Marketing* * Manage and optimize *Google Ads* campaigns with a focus on profitable revenue growth. * Manage Search, Shopping, Performance Max, remarketing, and other relevant campaign types. * Monitor budgets, ROAS, cost per acquisition, conversion rates, and other performance indicators. * Conduct keyword research and continually improve targeting, bidding, ad copy, and campaign structure. * Identify opportunities to expand paid acquisition while maintaining appropriate return on advertising spend. * Support or manage additional paid channels where they make sense for JessEm?s customers and growth strategy. *Search Engine Optimization* * Develop and execute an ongoing *SEO strategy* to increase qualified organic traffic and online sales. * Conduct keyword research for products, categories, woodworking topics, and customer search intent. * Optimize product pages, collection pages, website copy, metadata, internal linking, and other on-page SEO elements. * Identify technical SEO issues and coordinate improvements where required. * Develop content opportunities that can increase JessEm?s organic visibility. * Monitor rankings, organic traffic, conversions, and competitive search performance. *Analytics & Digital Strategy* * Use *Google Analytics, Google Search Console, Shopify analytics, Klaviyo reporting*, and other tools to understand customer behaviour and marketing performance. * Build regular reporting around key digital and e-commerce KPIs. * Track online revenue, traffic, conversion rate, average order value, customer acquisition cost, ROAS, email revenue, and other relevant metrics. * Translate data into clear recommendations and actions. * Identify opportunities to improve customer acquisition, retention, repeat purchases, and lifetime value. * Sta