Job prospects Sales Agency Marketing Division Director near Charlottetown (PE)

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This job title belongs to an occupational group from the National Occupational Classification (NOC), which includes green jobs that contribute directly or indirectly to positive environmental outcomes (such as preservation, conservation and restoration). It does not mean that all positions with this job title are necessarily green jobs, but rather that they have the potential to be depending on their specific requirements. Learn more about Job Bank’s methodology for identifying green jobs.

Over the past few years (2022-2024), the labour market was balanced for Advertising, marketing and public relations managers near Charlottetown (PE). The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be Moderate for advertising, marketing and public relations managers (NOC 10022) in Prince Edward Island for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Advertising, marketing, and public relations managers are employed across a wide range of sectors, including media, retail, tourism, technology, and government. While employment can still be contract-driven and sensitive to business cycles or public spending, the rise of digital platforms has expanded opportunities in areas like content strategy, social media, and data-driven communications. Demand is expected to be supported by evolving business needs. Those with a strong mix of creative, strategic, and digital skills—such as SEO, analytics, and brand management—should be well-positioned to find work, especially in organizations adapting to new technologies and audience expectations. 

Here are some key facts about advertising, marketing and public relations managers in Prince Edward Island:

• Approximately 300 people worked in this occupation in May 2021.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Other retail stores (NAICS 44-45, except 445): 25%
  • Management and administrative services (NAICS 55, 56): 11%
  • Computer systems design services (NAICS 5415): 11%
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 7%
  • Information and cultural industries (NAICS 51): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 93% compared to 84% for all occupations
  • Part-time workers: 7% compared to 16% for all occupations
• 63% of advertising, marketing and public relations managers work all year, while 38% work only part of the year, compared to 59% and 41% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 41 weeks for all occupations.
• 12% of advertising, marketing and public relations managers are self-employed compared to an average of 13% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 41% compared to 51% for all occupations
  • Women: 59% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 11% for all occupations
  • high school diploma or equivalent: 14% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: 5% compared to 11% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 27% compared to 25% for all occupations
  • bachelor's degree: 44% compared to 17% for all occupations
  • university certificate, degree or diploma above bachelor level: 7% compared to 8% for all occupations

Source Labour Market Information | Prospects Methodology