Job prospects Tourist Information Officer in the Lethbridge–Medicine Hat Region

Over the past few years (2023-2025), the labour market was balanced for Other customer and information services representatives in the Lethbridge–Medicine Hat Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be Moderate for other customer and information services representatives (NOC 64409) in the Lethbridge - Medicine Hat region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

• These roles, which are often found in call centres, help desks, tourism offices, and public-facing service environments, continue to be essential for maintaining customer satisfaction and operational efficiency. Alberta's economic recovery and population growth have contributed to sustained demand for customer service professionals, particularly in urban centres like Calgary and Edmonton. 

Here are some key facts about other customer and information services representatives in the Lethbridge - Medicine Hat region:

• Approximately 860 people worked in this occupation in May 2021.
• Other customer and information services representatives mainly work in the following sectors:
  • Retail Trade (NAICS 44-45): 27%
  • Wholesale trade (NAICS 41): 14%
  • Ambulatory health care services and hospitals (NAICS 621-622): 9%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%
  • Other services (except public administration) (NAICS 81): 7%

Source Labour Market Information | Prospects Methodology