Job prospects Tourist Information Officer in the Banff–Jasper–Rocky Mountain House Region

We were not able to determine labour market conditions for Other customer and information services representatives in the Banff–Jasper–Rocky Mountain House Region over the past few years (2023-2025) because of low employment levels in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be Limited for other customer and information services representatives (NOC 64409) in the Banff - Jasper - Rocky Mountain House region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

• These roles, which are often found in call centres, help desks, tourism offices, and public-facing service environments, continue to be essential for maintaining customer satisfaction and operational efficiency. Alberta's economic recovery and population growth have contributed to sustained demand for customer service professionals, particularly in urban centres like Calgary and Edmonton. 

Here are some key facts about other customer and information services representatives in the Banff - Jasper - Rocky Mountain House region:

• Approximately 1,110 people worked in this occupation in May 2021.
• Other customer and information services representatives mainly work in the following sectors:
  • Retail Trade (NAICS 44-45): 30%
  • Wholesale trade (NAICS 41): 20%
  • Other services (except public administration) (NAICS 81): 10%

Source Labour Market Information | Prospects Methodology