Job prospects Social Media Specialist in the Lethbridge–Medicine Hat Region

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This job title belongs to an occupational group from the National Occupational Classification (NOC), which includes green jobs that contribute directly or indirectly to positive environmental outcomes (such as preservation, conservation and restoration). It does not mean that all positions with this job title are necessarily green jobs, but rather that they have the potential to be depending on their specific requirements. Learn more about Job Bank’s methodology for identifying green jobs.

Over the past few years (2022-2024), there was a labour shortage for Professional occupations in advertising, marketing and public relations in the Lethbridge–Medicine Hat Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Lethbridge - Medicine Hat region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
• However, easing interest rates could improve spending and the outlook for this occupation.
• With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

Here are some key facts about professional occupations in advertising, marketing and public relations in the Lethbridge - Medicine Hat region:

• Approximately 510 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 21%
  • Professional, scientific and technical services (NAICS 54): 18%
  • Educational services (NAICS 61): 15%
  • Other services (except public administration) (NAICS 81): 12%
  • Retail Trade (NAICS 44-45): 9%

Source Labour Market Information | Prospects Methodology