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diversity manager

Title posted on indeed.com - PPC Manager

Posted on April 23, 2025 by Employer details GrowME Marketing

Job details

*Overview:* We are seeking a highly skilled and experienced *PPC manager *to lead and manage our paid search and advertising campaigns. The ideal candidate will have a proven track record in developing and executing successful PPC strategies, optimizing campaigns for maximum ROI, and driving growth across various digital platforms. *Key Responsibilities:* * Develop and implement comprehensive PPC strategies to achieve company goals and objectives. * Manage and optimize PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant channels. * Conduct keyword research, competitor analysis, and market research to identify opportunities and improve campaign performance. * Create and test ad copy, landing pages, and targeting strategies to maximize conversion rates and ROI. * Monitor and analyze campaign performance, providing regular reports and insights to stakeholders. * Manage and allocate budgets effectively to ensure efficient use of resources. * Collaborate with the marketing team to align PPC efforts with overall marketing strategies. * Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve PPC strategies. *Qualifications:* * Bachelor?s degree in Marketing, Advertising, Business, or a related field. * Minimum of 3 years of experience in managing PPC campaigns with a strong focus on Google Ads and other digital advertising platforms. * Proven track record of driving successful PPC campaigns and achieving measurable results. * Strong analytical skills with the ability to interpret data and make data-driven decisions. * Experience with PPC tools and platforms, such as Google Ads, Bing Ads, SEMrush, and Google Analytics. * Excellent communication and collaboration skills. * Ability to work independently and manage multiple projects simultaneously. *Preferred Skills:* * Google Ads certification and other relevant industry certifications. * Experience with display and video advertising. * Familiarity with A/B testing and *conversion rate optimization*. Job Type: Full-time Pay: From $55,000.00 per year Additional pay: * Bonus pay * Overtime pay Benefits: * Casual dress * Dental care * Discounted or free food * Extended health care * On-site parking * Paid time off * Vision care Flexible language requirement: * French not required Schedule: * Monday to Friday Application question(s): * What metrics do you consider most important when analyzing Google search ad campaign performance, and how do you use these metrics to make data-driven decisions? Location: * Calgary, AB T2R 1M1 (required) Work Location: In person